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Associate Director, Commercial Partnerships - Provident

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54 days

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About the role

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The Associate Director, Commercial Partnerships is responsible for managing and growing digital commercial partnerships to drive discovery, engagement, and revenue for Provident Music Group’s artists and catalog. This role leads strategic pitching and campaign development across Digital Service Providers (DSPs) and works cross-functionally to ensure our artists are prioritized across key platforms.

What you'll do:

  • Build and maintain strong relationships with DSP editorial and account teams to maximize exposure for priority releases and emerging opportunities.
  • Pitch, plan, and execute strategic streaming campaigns that drive awareness, consumption, and audience growth.
  • Develop playlisting strategies and integrated commercial campaigns that support both emerging and established artists.
  • Collaborate cross-functionally with marketing, release planning, and other internal teams to align streaming initiatives with broader campaign objectives.
  • Craft data-informed pitches by analyzing internal performance metrics and competitive trends to identify opportunities for increased DSP support.
  • Identify and test new monetization opportunities, innovative commercial concepts, and cultural touchpoints that extend beyond streaming.
  • Manage multiple projects simultaneously while delivering timely, creative, and fan-centric initiatives.
  • Partner closely with Release Planning to ensure accurate and on-time product delivery that meets DSP deadlines and quality standards.

Who you are:

  • 5-7 years of relevant music industry experience, ideally with exposure to streaming, digital partnerships, or commercial strategy.
  • Strong understanding of DSP ecosystems and current industry best practices.
  • Passion for and familiarity with faith-based music strongly preferred.
  • Bachelor’s degree in Marketing, Music Business, or a related field preferred.
  • Comfortable working with performance data and able to translate insights into actionable strategies.
  • A confident communicator and presenter with strong interpersonal skills.
  • Highly collaborative, with the ability to manage complex internal and external relationships.
  • Detail-oriented, organized, and comfortable handling sensitive artist and label information.
  • Proficient in Microsoft Office and adept at managing multiple priorities simultaneously.

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.
  • The space to accelerate progress, positively disrupt, and create what happens next
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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Aplyr's read

Sony Music Entertainment is a powerhouse in the global music industry, attracting diverse talent dedicated to shaping the future of music and entertainment.

Synthesized from recent postings & public sources

What's promising

  • Sony Music has a vast and diverse artist roster, offering opportunities to work with top talent.
  • The company actively invests in digital strategy and e-commerce, indicating forward-thinking growth.
  • Global presence provides employees with international career opportunities and cultural exposure.

What to watch

  • Highly competitive industry may lead to intense work pressure and long hours.
  • Rapid technological changes in music distribution can create job instability.
  • Limited public information about internal career progression and employee satisfaction.

Why Sony Music Entertainment (Global)

  • Sony Music's extensive catalog includes iconic recordings, offering a rich historical context for employees.
  • Strong focus on digital transformation and direct-to-consumer strategies sets it apart in the industry.
  • Partnerships with independent labels like The Orchard provide unique collaboration opportunities.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Sony Music Entertainment (Global)

Sony Music Entertainment (Global)

Sony Music Entertainment (Global)

View company

Sony Music Entertainment is a global music company that produces, promotes, and distributes music across various platforms. It is known for its diverse roster of artists and extensive catalog of recordings.

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