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Project Manager Branded Content

WPP Media (GroupM)WPP Media (GroupM)·Advertising and Marketing

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Posted

53 days

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About the role

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

In WPP Media, for the Entertainment unit, we're looking for a Project Manager who is confident in mixing accounting, strategic thinking and project management skills.

The ideal candidate has strong expertise in Influencer Marketing, branded content, media partnerships and on-field activations, with at least 3 years in a similar role.

We’re looking for someone who knows how to work hand-in-hand with clients, can understand their needs and can lead projects through every single phase — from briefing to ideation, from production to delivery.

A “roll up my sleeves” mindset is crucial to succeed in this opportunity. Given the multidisciplinary nature of our department and the complexity of special projects, you’ll need organization, ownership, adaptability and a great sense of humor (it helps, always).

Key Responsibilities:

  • Managing the account(s) she/he oversees, acting as the key point of contact both internally and client-side
  • Building and nurture strong relationships with clients
  • Partnering with the agency’s teams (strategy, media, creative, events and production) to develop and bring to life communication projects, actively coordinating all involved practices
  • Leading the project workflow end-to-end, overseeing timing, scope of work and all economic-related aspects (including interactions with finance, administration and legal teams)
  • Ensuring a smooth management of expectations, goals and KPIs throughout all project phases
  • Coordinating internal disciplines and guiding external partners or talents (including influencers) during ideation, production and delivery
  • Managing influencer marketing activities with advanced knowledge of creators, formats, trends, performance metrics and best practices
  • Contributing actively to the agency’s growth and acting as the agency representative during pitches, business meetings and new business opportunities

Requirements

  • Strong understanding of consumer attitudes, motivations and behaviors
  • Proven ability to manage projects and conversations with multiple stakeholders from diverse backgrounds (live communication, content, creative, production, talent management)
  • At least 3 years of experience
  • A consultancy-driven mindset with excellent problem-solving capabilities
  • Ability to manage multiple projects with different timelines, priorities and stakeholder dynamics
  • A team leader… but also a team player
  • Proactive, positive and solutions-oriented mindset
  • Fluent in both Italian and English
  • Demonstrating strategic foresight, translating insights into actionable plans and driving organizational innovation.
  • Cultivating strong internal and external relationships through clear, influential communication and an inclusive collaborative style.
  • Levering modern technologies, including AI, enhancing efficiency, automating processes, and championing digital evolution.
  • A commitment to ongoing professional development, acquiring new skills, and adapting swiftly to evolving contexts and market demands.
  • Driving accountability and delivers exceptional value by prioritizing client needs and fostering strong, solution-oriented partnerships.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.  

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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Aplyr's read

WPP Media (GroupM) is a powerhouse in advertising, attracting professionals who thrive in dynamic, global marketing environments.

Synthesized from recent postings & public sources

What's promising

  • GroupM offers a diverse range of roles across strategy, data, and creative fields.
  • The company is part of WPP, providing access to a vast network of global resources.
  • Strong focus on digital and programmatic advertising aligns with market trends.

What to watch

  • High-pressure environment may not suit those seeking work-life balance.
  • Complex organizational structure can lead to bureaucratic challenges.
  • Frequent restructuring may cause job insecurity among employees.

Why WPP Media (GroupM)

  • GroupM's scale allows for unparalleled access to global advertising data.
  • Specialized roles in programmatic and digital media reflect cutting-edge industry practices.
  • As part of WPP, GroupM benefits from a broad spectrum of marketing expertise.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About WPP Media (GroupM)

WPP Media (GroupM)

WPP Media (GroupM)

View company

WPP plc is a British multinational advertising and public relations company, known for providing a wide range of marketing and communications services.

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