Associate Field Marketing Manager

About the Role

We’re hiring an Associate Field Marketing Manager to help execute the field programs that fuel our pipeline and deepen relationships with our best prospects and customers.

This is an early-career, execution-heavy role. You’ll live in the details: timelines, vendor coordination, event logistics, field communications, and on-site support — helping turn our field strategy into high-quality, repeatable programs.

You’ll work closely with our Sr. Director of Field Marketing & Corporate Events, Sales, and the broader Marketing team to support:

• Trade association programs (e.g., regional and national association events)
• Industry trade shows and conferences
• Hosted VIP experiences, roadshows, and field events
• Flagship BuildOps events and partner programs

If you love events, thrive in fast-moving environments, and want to learn field marketing from the ground up, this role is for you.

What You’ll Be Doing

Execute Field & Association Programs

• Support the planning and execution of field programs across key regions and segments — from initial brief through post-event follow-up.
• Own logistics for trade association events (booth and sponsorship deliverables, shipments, swag, print materials, lead capture setup, on-site schedules).
• Help coordinate regional trade shows, executive dinners, and customer meetups — including venue research, menus, AV needs, signage, and run-of-show.
• Partner with Sales, Customer Success, and Marketing to ensure the right accounts and attendees are invited, confirmed, and followed up with.

Drive Operational Excellence & On-Site Execution

• Build and manage project plans and checklists for each program using our shared tools (e.g., Asana, Google Drive) so everyone knows what’s happening and when.
• Coordinate with vendors (venues, caterers, A/V, print, swag, shipping) and track deadlines, contracts, and invoices.
• Own on-site execution alongside the Sr. Director of Field Marketing & Corporate Events: booth setup, registration, signage placement, demos/materials, and “last-mile” details.
• Capture what worked (and what didn’t) after each event and help codify best practices into repeatable playbooks.

Support Hosted & Corporate Events

• Provide execution support for hosted events like customer summits, VIP experiences, and partner activations — including registration workflows, communications, badges, gifting, and space layout.
• Coordinate speaker and internal stakeholder logistics (travel details, briefing docs, schedules, session timing).
• Work with the content and design team to ensure event assets (slides, landing pages, signage, one-pagers) are created and delivered on time.

Measure, Learn, and Improve

• Ensure clean lead capture and handoff to Sales (scanners, forms, lists), working closely with Marketing Ops and RevOps.
• Track basic program performance (registrations, attendance, meetings set, lead quality) and help tie events back to pipeline and revenue.
• Use AI tools (including Glean) to speed up research, brief creation, outreach lists, and recap docs, in line with how the marketing team operates.

What We’re Looking For

Experience & Skills

• 1–3 years of experience in field marketing, event marketing, trade shows, demand gen, or related roles — preferably in B2B or SaaS.
• Hands-on experience helping to run events or programs: association events, conferences, executive dinners, workshops, or user groups.
• Strong project management and coordination skills — you’re comfortable juggling multiple workstreams, deadlines, and stakeholders.
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