About the role

Aplyr's Quick Take

This role is about creating and executing marketing strategies specifically for the Southeast Asian gaming market, focusing on the game WOW. You'll be responsible for understanding local player needs, developing creative content, and collaborating with local teams to boost game engagement and market presence. It's primarily an individual contributor role with a strong emphasis on marketing and cultural insights.

Good fit

Ideal candidates have over 5 years of marketing experience, preferably in the gaming industry, and a deep understanding of Southeast Asian culture. You should be adaptable, able to work under pressure, and passionate about gaming.

Worth noting

The role requires fluency in English and a strong grasp of local cultural trends, which may be challenging for some. It's also worth noting that the position is based in Shenzhen, China, which may not appeal to everyone.

What the Role Entails

1. 深入印尼马来本地玩家需求，通过调研制定本地化营销策略

2. 深度推广WOW玩法，提升WOW在整体东南亚的渗透率

3. 策划执行整合营销活动，把控符合本地玩家审美的创意内容

4. 与本地团队共同策划协作，提升整体PUBGM在印尼马来的数据

5. 监测竞品动态，快速响应市场变化

Who We Look For

1. 5年以上营销经验，熟悉海外市场，游戏行业背景优先

2. 用户洞察能力强，能捕捉东南亚玩家对WOW玩法的需求

3. 优秀的内容策划能力，懂东南亚文化、梗文化与审美

4. 英语流利（工作语言），抗压能力强，热爱游戏

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Skills & Tags

marketing

Aplyr's read

Tencent is a tech giant shaping digital landscapes with a diverse portfolio, attracting talent in gaming, AI, and internet services.
Synthesized from recent postings & public sources

What's promising

•Tencent's vast digital ecosystem offers diverse career paths in gaming, AI, and cloud services.
•Strong global presence provides opportunities for international career growth and collaboration.
•Investment in cutting-edge technology fosters innovation and skill development.

What to watch

•Regulatory scrutiny in China poses challenges for business operations and strategy.
•High competition in the tech sector may limit rapid career advancement.
•Complex organizational structure can lead to bureaucratic decision-making processes.

Why Tencent

•Tencent's WeChat platform integrates social, payment, and service functionalities uniquely.
•Pioneering investments in AI and gaming set it apart in tech innovation.
•Extensive partnerships and investments in global tech companies enhance its influence.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Tencent

Tencent

tencent.com

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Tencent is a Chinese multinational conglomerate holding company with subsidiaries in various internet-related services and products, entertainment, AI, and technology.