About the role

Aplyr's Quick Take

This role is about leading social strategy for a key client, focusing on content direction and campaign execution. You'll work closely with internal teams and client leads to develop and implement social strategies, requiring both strategic thinking and creative guidance. It's a director-level position with a mix of hands-on and leadership responsibilities.

Good fit

Ideal candidates have 7-10 years in social strategy, including some director-level experience. You should be strategic, creative, and comfortable managing teams while working collaboratively in a fast-paced environment.

Worth noting

The role requires in-office work at least three days a week, which may not suit everyone. Also, the emphasis on analytics and reporting suggests a strong data-driven approach to social strategy.

As Social Strategy Director, you'll be the strategic leader and trusted advisor onsite with one of our key clients in Nashville. The right candidate for this role will know how to develop and articulate compelling social strategy while leading the creative vision and content direction that moves the needle in a regulated digital communication space. You'll partner closely with our internal teams and external partners to bring strategic concepts to life and become a key leader in CM’s social group.

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

You will:

Develop and own the social content strategy, identifying strategic opportunities and creating POVs on how to tackle new product launches, campaigns, and market shifts
Lead the conception and strategic direction of tentpole content pieces and large-scale campaigns, determining the right approach for rollout and execution
Partner with the Community Manager and Creative teams to ensure strategic vision is executed consistently across channels
Provide strategic leadership and direction to the internal creative team, briefing them monthly on content development needs, strategic priorities, and creative opportunities
Oversee reporting and analytics, working hands-on with Emplifi to track performance, identify insights, and execute strategic optimizations
Coordinate closely with client social leads to understand pain points, opportunities, and business objectives—particularly in a social operation in transformation
Build trust, confidence, and long-term stability with key clients

You have:

7-10 years of experience in the social strategy space, including 1-2 years of director-level experience (or equivalent leadership experience) managing social strategy and teams
A strategic mindset paired with hands-on creative understanding—you can speak "creative" and guide creative development regardless of whether you're making it
Proven leadership experience managing or mentoring team members with a focus on strategic output
Strong analytical skills with hands-on knowledge of social media management platforms and reporting tools
Organizational skills with the ability to manage multiple strategic initiatives and pace work to bring big ideas to life
Meticulous attention to detail with the ability to provide thorough strategic & creative QA

Nice-to-Haves:

Automotive experience
Experience with Emplifi ideal; experience with similar software (Sprout Social, Sprinklr, etc) also an asset
Experience with social listening platform(s) (i.e. Brandwatch, Talkwalker, etc)

What we offer:

Global maternity and parental leave
Competitive benefits packages
Vacation, compassionate leave, personal/sick days, and flex days
Access to online services for families and new parents
Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
13 affinity groups
Internal learning and development programs

Critical Mass is an equal opportunity employer.

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx

Skills & Tags

go rust ai analytics product

Aplyr's read

Critical Mass is a digital experience design agency excelling in strategy, design, and technology, attracting creative and strategic professionals.
Synthesized from recent postings & public sources

What's promising

•Strong focus on integrating strategy, design, and technology for engaging customer experiences.
•Diverse roles offer opportunities in creative, technical, and strategic positions.
•Reputation for innovative digital marketing solutions attracts top-tier clients.

What to watch

•High competition in the digital marketing space may pressure growth.
•Rapid industry changes require constant adaptation and skill updates.
•Limited public information about employee satisfaction and company culture.

Why Critical Mass

•Specializes in creating immersive digital experiences through a blend of design and technology.
•Hires a wide range of roles from creative to technical, indicating diverse project needs.
•Focus on strategy-driven design sets it apart in the digital marketing industry.

Aplyr’s read is generated by AI from public sources. Was it useful?