About the role
The ideal candidate possesses strong analytical capabilities, hands-on experience with e-commerce advertising and marketplace operations, and the ability to collaborate effectively with cross-functional teams to achieve business objectives.
Job Description:
Key Responsibilities:
Strategy & Execution
Manage and optimize store performance across Shopee, TikTok Shop, and Lazada
Develop and execute marketplace growth strategies to achieve GMV, revenue, traffic, and profitability targets
Monitor and analyze key business metrics, including Traffic, Conversion Rate (CR), Orders, GMV, ROAS, Customer Acquisition Cost (CAC), and Average Order Value (AOV)
Identify business opportunities through data analysis, competitor benchmarking, and customer behavior insights
Plan and execute platform campaigns, Mega Campaigns, and promotional activities in alignment with business objectives
Coordinate with internal stakeholders to ensure campaign readiness, including product assortment, pricing, promotion, and inventory planning
Evaluate campaign performance and provide recommendations to improve future executions.
Requirements
Hands-on experience managing e-commerce businesses on Shopee, TikTok Shop, and Lazada
Strong knowledge of marketplace advertising solutions and performance marketing
Proven ability to analyze data and translate insights into business actions
Experience in FMCG, Consumer Electronics, Beauty, or related industries is preferred
Strong ownership mindset with the ability to work in a fast-paced, target-driven environment.
Qualifications
Education & Experience
Bachelor's degree in Marketing, Business Administration, E-commerce, Digital Marketing, or related fields
3-5 years of experience in E-commerce, Marketplace Management, Performance Marketing, or Digital Commerce
Experience managing marketplace campaigns and driving revenue growth is highly preferred.
Skills & Tools
Advanced proficiency in Excel/Google Sheets for business analysis and reporting
Experience with Looker Studio, Power BI, or other reporting tools
Strong understanding of marketplace ecosystems and digital marketing metrics
Familiarity with CPAS, GAS, Meta Ads, and Google Ads is an advantage.
Soft Skills
Strong analytical and problem-solving skills
Excellent communication and stakeholder management abilities
Proactive, detail-oriented, and results-driven.
Location:
Ho Chi Minh CityBrand:
IprospectTime Type:
Full timeContract Type:
OutsourcedAplyr's read
Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
What's promising
- •Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
- •The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
- •Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.
What to watch
- •The advertising industry is highly competitive, posing challenges for maintaining market share.
- •Rapid technological changes require constant adaptation, which can be demanding for employees.
- •Limited public information about employee satisfaction and work-life balance at Dentsu.
Why Dentsu
- •Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
- •Its global presence allows for cross-cultural marketing strategies and insights.
- •Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Dentsu
Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.
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