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Senior E-commerce Executive

DentsuDentsu·Advertising & Marketing

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About the role

We are seeking a data-driven and results-oriented Senior E-commerce Executive to drive the growth and performance of our online business across major marketplaces, including Shopee, TikTok Shop, and Lazada. This role is responsible for planning and executing marketplace campaigns, managing advertising performance, analyzing business metrics, and identifying growth opportunities to maximize sales, profitability, and customer acquisition.

The ideal candidate possesses strong analytical capabilities, hands-on experience with e-commerce advertising and marketplace operations, and the ability to collaborate effectively with cross-functional teams to achieve business objectives.

Job Description:

Key Responsibilities:


Strategy & Execution

  • Manage and optimize store performance across Shopee, TikTok Shop, and Lazada

  • Develop and execute marketplace growth strategies to achieve GMV, revenue, traffic, and profitability targets

  • Monitor and analyze key business metrics, including Traffic, Conversion Rate (CR), Orders, GMV, ROAS, Customer Acquisition Cost (CAC), and Average Order Value (AOV)

  • Identify business opportunities through data analysis, competitor benchmarking, and customer behavior insights

  • Plan and execute platform campaigns, Mega Campaigns, and promotional activities in alignment with business objectives

  • Coordinate with internal stakeholders to ensure campaign readiness, including product assortment, pricing, promotion, and inventory planning

  • Evaluate campaign performance and provide recommendations to improve future executions.

Requirements

  • Hands-on experience managing e-commerce businesses on Shopee, TikTok Shop, and Lazada

  • Strong knowledge of marketplace advertising solutions and performance marketing

  • Proven ability to analyze data and translate insights into business actions

  • Experience in FMCG, Consumer Electronics, Beauty, or related industries is preferred

  • Strong ownership mindset with the ability to work in a fast-paced, target-driven environment.

Qualifications


Education & Experience

  • Bachelor's degree in Marketing, Business Administration, E-commerce, Digital Marketing, or related fields

  • 3-5 years of experience in E-commerce, Marketplace Management, Performance Marketing, or Digital Commerce

  • Experience managing marketplace campaigns and driving revenue growth is highly preferred.


Skills & Tools

  • Advanced proficiency in Excel/Google Sheets for business analysis and reporting

  • Experience with Looker Studio, Power BI, or other reporting tools

  • Strong understanding of marketplace ecosystems and digital marketing metrics

  • Familiarity with CPAS, GAS, Meta Ads, and Google Ads is an advantage.


Soft Skills

  • Strong analytical and problem-solving skills

  • Excellent communication and stakeholder management abilities

  • Proactive, detail-oriented, and results-driven.

Location:

Ho Chi Minh City

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Outsourced
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Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.

Synthesized from recent postings & public sources

What's promising

  • Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
  • The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
  • Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

  • The advertising industry is highly competitive, posing challenges for maintaining market share.
  • Rapid technological changes require constant adaptation, which can be demanding for employees.
  • Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

  • Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
  • Its global presence allows for cross-cultural marketing strategies and insights.
  • Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Dentsu

Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.

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