Senior Manager, Growth Marketing & Outreach
Confirmed live in the last 24 hours
CodePath
Compensation
$110,000 - $150,000/year
Job Description
CodePath is reprogramming higher education to create the first generation of AI-native engineers, CTOs, and founders.
We deliver industry-vetted courses and career support centered on the needs of first-generation and low-income students. Our students train with senior engineers, intern at top companies, and rise together to become the tech leaders of tomorrow.
With over 40,000 students and alumni from 1,000 colleges now working at 4,050 companies, we are reshaping the tech workforce and the industries of the future. CodePath is supported by Amazon, Andreessen Horowitz, Anthropic, Comcast, Google, JP Morgan Chase, Knight Foundation, Meta, New Profit, Salesforce, and The Studio at Blue Meridian Partners, among others.
About the Role
Location: Remote, United States
Role Type: Full-Time
Reporting to: Director of Growth
Compensation: $110,000 to $150,000 per year
The Senior Manager of Growth Marketing & Outreach leads the execution for CodePath’s outreach and campaign operations. You’ll own the full digital outreach program, promoting our courses and driving enrollment through student groups, faculty champions, career services and more. You will optimize HubSpot sequences, email and SMS lifecycle campaigns, virtual info sessions, and re-enrollment outreach, driving both top of funnel enrollment and student re-engagement.
You’ll work closely with our Admissions Lead, who owns HubSpot administration and enrollment pipeline data, and coordinate with the student communications team on voice and messaging consistency. You report to the Director of Growth.
This is a key hire for our Growth team, and the right hire can have a profound impact on our 2026 enrollment goals, amplifying our reach and impact.
Key Activities
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Own digital outreach to faculty, career centers, and academic champions at scale, using HubSpot automation, AI-assisted personalization, and segmented sequences across CodePath’s national contacts
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Execute semester outreach cycles end to end: segment contacts by school, department, prior engagement, and course relevance; build and launch sequences; monitor response rates; iterate
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Manage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window; test timing, message, and channel to improve show rates and reduce the 32% drop-off between admission and enrollment
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Run re-enrollment outreach through cohort analyses of eligible students and build targeted sequences to bring them back to complete recommended course sequences that optimize job success
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Coordinate national virtual info sessions: scheduling, facilitation, follow-up sequences, and conversion tracking
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