Product Marketing Manager - LATAM (Bilingual - Spanish/English)

Note: Please include an English version of your resume with your application

Get to know the role

 

• Job Title: Product Marketing Manager, LATAM (IC3)
• Job Summary: Product Marketing Manager - LATAM is a newly created position tasked with accelerating the growth of the Pokémon business in Latin America. This position works with the Sr. Manager, Marketing – LATAM to shape regional marketing strategy and lead high‑impact campaigns that elevate the Pokémon brand. This position collaborates with cross-functional marketing and business partners to develop omni channel marketing plans that support brand activations spotlighting multiple Pokémon products and experiences, helping teams align on messaging, goals and tactics. This position will own and foster relationships with internal and external partners and facilitate streamlined communication with them to ensure alignment on marketing plans, and flawless execution.
• FLSA Classification (US Only): Exempt
• People Manager: No

What you’ll do

• Partner with Product, PR, Social Media, Retail, Events and various Digital Marketing teams to execute integrated marketing campaigns that support Marketing initiatives in LATAM.

• Review marketing materials and creative assets, including materials created both in-house and by agency creative partners, while leading internal and external partner feedback loops and approvals.

• Maintain annual marketing calendars, ensuring milestones are up-to-date and communicated to key stakeholders.

• Prepare marketing campaign performance reports, tracking against business and marketing key performance indicators (KPIs) and recommending necessary adjustments for future success.

• Build and manage relationships with Product Marketing Managers, Leadership, Integrated Marketing Teams and External Stakeholders which include International Partners.

• Stay current on industry trends and consumer research, using this knowledge to inform marketing strategy and tactics.

What you’ll bring