About the role

Aplyr's Quick Take

This role is about leading the strategy and execution of IT marketing applications to support digital marketing and commercial launches. It combines technical skills with marketing knowledge, requiring both strategic oversight and hands-on project management.

Good fit

Ideal for someone with a strong background in marketing technology and experience in digital marketing, particularly in the biotech or pharma sectors. A collaborative, proactive approach and the ability to manage vendors are essential.

Worth noting

The role emphasizes a blend of strategy and execution, which may appeal to those who enjoy both high-level planning and detailed project work. The focus on ethical AI use in marketing is a unique aspect that could attract candidates interested in innovative tech applications.

Mavericks Wanted

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on
 
In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. 
 
Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation—including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work.

What You'll Do

The Sr. Manager, IT Marketing Applications Lead, will define and execute the technology and data strategy enabling BridgeBio’s digital marketing and commercial launch programs across multiple therapeutic areas. This role partners with Marketing, Commercial Operations, and IT to integrate and optimize digital platforms that power analytics, automation, and omnichannel engagement. The ideal candidate combines technical fluency with a marketing mindset, driving connected, insight-driven campaigns that improve engagement, efficiency, and ROI. As a collaborative and hands-on leader, this role balances strategic oversight with direct project execution and vendor management.

Responsibilities

Develop and manage the marketing technology roadmap to enable digital engagement, analytics, and commercial launch readiness across BridgeBio’s portfolio
Serve as the IT lead for marketing enablement, aligning tools and data integration across systems such as Adobe Marketo, Salesforce Marketing Cloud, Veeva CRM, and Veeva PromoMats
Manage vendor relationships and oversee implementation, release schedules, and system lifecycle activities to ensure platform reliability, compliance, and alignment with BridgeBio IT standards
Partner with Marketing Analytics and other teams across Commercial and IT to integrate campaign data into the Commercial Data Warehouse and visualization tools (e.g., Power BI, Tableau)
Deliver reporting and insights for marketing KPIs across paid, owned, and earned channels to improve decision-making and performance tracking
Lead IT readiness and validation for marketing systems supporting new product launches, ensuring seamless integration with CRM and MDM environments
Drive continuous improvement and innovation in digital marketing technologies, applying AI-enabled insights and automation to enhance targeting, personalization, and marketing analytics capabilities

Where You'll Work

This is a hybrid role based in BridgeBio’s San Francisco office, with an in-office collaboration cadence of 3 days per week. This is a compelling

Skills & Tags

go ai ios data analytics product marketing sales

Aplyr's read

BridgeBio Pharma is a dynamic biotechnology firm dedicated to tackling genetic diseases and cancers, attracting professionals passionate about impactful medical advancements.
Synthesized from recent postings & public sources

What's promising

•BridgeBio focuses on innovative treatments for genetic diseases, offering significant potential for groundbreaking medical advancements.
•The company has a robust pipeline with multiple late-stage clinical trials, indicating strong future growth prospects.
•BridgeBio's strategic partnerships enhance its research capabilities and expand its therapeutic reach.

What to watch

•The company faces high financial risk due to significant R&D expenditures without guaranteed success.
•BridgeBio operates in a highly competitive market with numerous established players.
•Regulatory hurdles for drug approvals can delay product launches and impact revenue.

Why BridgeBio Pharma

•BridgeBio's focus on genetic diseases and cancers sets it apart in the biotechnology sector.
•The company's decentralized model allows for nimble and efficient project management.
•BridgeBio's commitment to rare diseases addresses unmet medical needs, differentiating its mission.

Aplyr’s read is generated by AI from public sources. Was it useful?