About the role
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
Role Summary
The Industry Principal (IP) is a highly visible, strategic role responsible for shaping PTC’s growth and market strategy within a specific industry vertical. Acting as a trusted advisor to customers and internal stakeholders, the IP brings deep industry expertise, executive engagement, and market insight to help drive early-stage pipeline creation, strategic account expansion, and long-term growth opportunities.
This role partners closely with Sales, Product management, Marketing, Partners, Services, and executive leadership to align PTC’s solutions and go-to-market strategy with evolving industry challenges and transformation initiatives. The Industry Principal will help define scalable industry sales plays, strengthen executive relationships, influence solution direction, and position PTC as a strategic industry leader.
Success in this role requires strong domain expertise, executive presence, strategic thinking, and the ability to translate industry trends and business priorities into measurable customer and business outcomes.
The ideal candidate brings deep industry credibility and an established network of executive relationships that can help expand strategic engagement and accelerate access within priority accounts.
Key Responsibilities
Serve as a trusted industry advisor to customers, sales teams, and executive leadership
Engage with C-level stakeholders to identify business challenges, transformation priorities, and strategic opportunities.
Leverage industry relationships and executive networks to expand access, strengthen customer engagement, and identify new strategic opportunities
Drive early-stage pipeline creation and strategic account engagement across priority accounts
Develop scalable industry go-to-market plays, messaging, and executive engagement strategies
Partner closely with account teams on strategic account planning, stakeholder mapping, and opportunity progression
Leverage industry expertise and relationships to expand executive access and strengthen PTC’s market presence
Collaborate with Product, Marketing, Services, and Partners to align industry priorities and influence roadmap direction
Build and strengthen relationships with strategic partners and GSIs to drive aligned go-to-market execution and customer outcomes
Represent PTC at customer meetings, conferences, and industry events to elevate thought leadership and market awareness
Provide industry insights, competitive intelligence, and customer feedback to improve positioning and solution strategy
Mentor and enable GTM teams on industry trends, business value messaging, and executive engagement approaches
Qualifications
15+ years of experience within Aerospace and Defense , including enterprise customer engagement and strategic sales support
Strong industry expertise with deep understanding of market trends, business drivers, and customer challenges
Demonstrated ability to engage and influence executive and C-level stakeholders
Proven experience supporting complex enterprise sales cycles and strategic account growth
Strong executive presence with exceptional communication, presentation, and relationship-building skills
Ability to translate business priorities into strategic technology and transformation discussions
Established industry network and relationships preferred
Bachelor’s degree required; advanced degree preferred
Willingness to travel (about 25%) as needed for customer and industry engagement
Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
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Aplyr's read
PTC is a leader in digital transformation, attracting tech-savvy professionals focused on CAD, IoT, and AR innovations in product development.
What's promising
- •PTC is at the forefront of digital transformation with cutting-edge IoT and AR solutions.
- •The company offers diverse roles, from technical engineering to strategic account management, catering to various career paths.
- •PTC's global presence provides opportunities for international career growth and exposure.
What to watch
- •The fast-paced tech environment may lead to high stress and burnout.
- •PTC's reliance on software solutions requires constant innovation to stay competitive.
- •Limited public information about the company's work culture and employee satisfaction.
Why PTC
- •PTC's strong focus on IoT and AR sets it apart from traditional software companies.
- •The company provides specialized roles in sustainability, such as industrial chair positions.
- •PTC's integration of CAD and PLM solutions offers a comprehensive product development platform.
Aplyr’s read is generated by AI from public sources. Was it useful?
About PTC
PTC is a global technology company that provides software solutions for product development, including CAD, PLM, IoT, and AR.
