About the role
We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.
Responsibilities
- Brand Strategy & Positioning: Define and evolve the brand’s global DNA, ensuring a consistent voice and visual identity across all touchpoints (App, Web, Social, Offline).
- Integrated Campaigns: Lead the end-to-end execution of large-scale brand awareness campaigns, from World Cup sponsorships to localized community activations.
- Cross-Cultural Narrative: Craft compelling stories that translate seamlessly between Western "Crypto Twitter" (X) culture and the nuances of the Asian/Chinese crypto landscape.
- Market Intelligence: Monitor industry trends and competitor moves to ensure the exchange remains a "top-of-mind" choice for both retail traders and institutional clients.
- Creative Oversight: Manage internal and external creative agencies to produce world-class visual assets, videos, and copy.
- Crisis Management: Work closely with PR and Legal to protect brand equity during market volatility or regulatory shifts.
Qualifications
- Experience: 5+ years of brand management experience, preferably with a top-tier exchange, global fintech, or a high-growth "Unicorn" tech company.
- Language: Native-level fluency in Mandarin Chinese (written/spoken) and professional proficiency in English.
- Crypto Native: Deep understanding of blockchain technology, DeFi, NFTs, and the psychological drivers of crypto traders.
- Analytical Rigor: Ability to turn brand sentiment data and "Share of Voice" (SOV) metrics into actionable marketing strategies.
- Leadership: Proven track record of managing cross-functional teams and external vendors in a fast-paced, high-pressure environment.
Aplyr's read
Hyphen Connect is a tech innovator in connectivity solutions, employing diverse roles from risk management to marketing, with a strong focus on Mandarin speakers.
What's promising
- •Hyphen Connect is at the forefront of connectivity technology innovation.
- •The company offers diverse roles, from risk management to tech consultancy.
- •Opportunities for Mandarin speakers are abundant, indicating a focus on Asian markets.
What to watch
- •High demand for Mandarin speakers may limit opportunities for non-speakers.
- •The company appears to have a high turnover in compliance roles.
- •Limited public information about company culture and work-life balance.
Why Hyphen Connect
- •Hyphen Connect bridges traditional and decentralized finance roles.
- •The company emphasizes roles in both tech and financial compliance sectors.
- •Focus on Mandarin-speaking roles suggests strategic alignment with Asian markets.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Hyphen Connect
Hyphen Connect is a technology company focused on providing innovative solutions for connectivity and communication in various industries.
