Global Head of Marketing – Retail (Shopping)

About the role

Deliveroo is seeking a commercially driven, strategic, and execution-focused Global Head of Marketing – Retail (Shopping) to lead the next phase of growth across our Shopping business.

Reporting into the Global New Verticals Marketing Director, this London-based role will define and deliver the global marketing strategy across Retail (Shopping) — owning budgets, category positioning, partner growth, campaign excellence, and cross-market best practice.

You will operate at the intersection of Commercial, Growth, Product, Operations and local markets — ensuring we scale best-in-class marketing frameworks while driving measurable commercial impact.

What you'll be doing

Global Strategy & Budget Ownership

• Define and lead the global marketing strategy for Retail (Shopping), aligned to ambitious growth targets.

• Own and manage the global Retail marketing budgets, ensuring disciplined, ROI-driven investment.

• Develop annual and quarterly campaign roadmaps across markets, maximising seasonal moments and key trading events.

• Establish clear KPIs and measurement frameworks, leading post-campaign analysis and sharing actionable insights across the business.

• Balance brand building and performance marketing to drive sustainable acquisition, retention and frequency growth.

Develop Category Strategy for Shopping

• Develop a distinctive and data-led category strategy for Deliveroo’s Shopping business.

• Identify priority verticals and define clear positioning and value propositions.

• Translate customer insight and market trends into scalable category growth plans.

• Ensure global strategic clarity while enabling flexibility for local execution.

Own Retail Partner Launch & Growth Strategy

• Support Commercial teams in onboarding and accelerating growth of priority retail partners.

• Develop scalable go-to-market frameworks and partner launch playbooks.

• Lead strong marketing relationships with key retail partners, executing aligned and compelling joint campaigns and offers.

• Drive co-funded media strategies and integrated marketing plans that unlock incremental growth.

Global Best Practice & Market Enablement

• Partner closely with local markets (including UAE and France) to define and embed best-in-class Retail marketing practices.

• Build structured knowledge-sharing frameworks to scale winning campaigns, playbooks and promotional strategies.

• Identify repeatable growth levers and ensure consistent measurement standards across markets.

• Act as the centre of excellence for Retail marketing globally.

Leadership & Team Development

• Manage and develop a team of one high-impact marketeer.

• Set ambitious objectives and clear accountability frameworks.

• Foster a culture of innovation, ownership and executional excellence.

• Push teams to activate campaigns in bold and creative ways while maintaining operational rigour.

Requirements

• Significant senior marketing leadership experience (10+ years), ideally within retail, grocery, marketplace, eCommerce or tech.

• Proven experience managing substantial budgets and delivering measurable commercial impact.

• Strong experience building and executing multi-channel marketing strategies across acquisition, retention and brand.

• Demonstrated success in partner stakeholder management and joint business planning.

• Experience launching and scaling new propositions, categories or physical locations (e.g. stores, dark s