About the role
As a UA Manager at Aristocrat, you will play a meaningful role in crafting our marketing strategies and driving user acquisition for our mobile games. This is an outstanding opportunity to work in a dynamic environment where your contributions will have a direct impact on our success. If you are a proven marketing professional with a passion for gaming and a desire to compete at the highest level, we want to hear from you!
What You’ll Do
- Design, build, lead, and optimize user acquisition (UA) campaigns for our mobile games.
- Manage media buying channels, including Meta, TikTok, Snapchat, Google and DSPs, Brand, and re-targeting channels.
- Conduct detailed performance analyses and run A/B tests on creative and targeting strategies.
- Collaborate with cross-functional teams within the organization to ensure flawless execution of marketing initiatives.
- Stay informed on industry changes and conduct competitive research to find opportunities and challenges.
- Develop and analyze critical metrics to measure the success of marketing efforts.
- Provide creative copy suggestions and innovative advert ideas to improve campaign performance.
- Ensure accurate account housekeeping and ongoing performance monitoring.
- Use your expertise in measurement tools such as SKAN and Payback to improve campaign efficiency.
- 2+ years of experience in mobile user acquisition, with a strong preference for gaming industry experience.
- Outstanding Excel skills, including proficiency with Pivot Tables, VLOOKUP, and calculated formulas.
- Experience working with measurement partners and tools.
- Highly analytical and self-motivated, with a data-driven approach and creative thinking.
- Excellent time management skills and the ability to work autonomously.
- Strong written and spoken English communication skills.
- A collaborative great teammate who excels in a dynamic and fast-paced environment.
Why Product Madness?
As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.
We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.
So, what’s stopping you?
Travel Expectations
NoneAdditional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
Aplyr's read
Aristocrat Leisure is a leader in gaming technology, attracting talent in tech and operations to innovate in gaming machines and software solutions.
What's promising
- •Aristocrat Leisure has a strong global presence in the gaming industry.
- •The company invests in innovative gaming technology and software solutions.
- •Aristocrat Leisure offers diverse roles, indicating growth and expansion.
What to watch
- •The gaming industry faces regulatory challenges that could impact operations.
- •Aristocrat Leisure's reliance on physical gaming machines may be risky in a digital shift.
- •Limited public information about company culture and employee satisfaction.
Why Aristocrat Leisure
- •Aristocrat Leisure is a major player in both gaming machines and software.
- •The company emphasizes responsible gameplay with dedicated leadership roles.
- •Aristocrat Leisure's diverse hiring suggests a commitment to innovation and operational excellence.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Aristocrat Leisure
Aristocrat Leisure is a global gaming technology company that designs, develops, and manufactures gaming machines and software solutions for the gaming industry.
