Lead, Brand Marketing, Basketball/Cricket/Kids - SEA&I

WHO YOU’LL WORK WITH

As the Brand Marketing Lead for Basketball/Cricket/Kids, this role collaborates with teammates across Nike to create bold, innovative ways to inspire and connect with athletes* through sport and culture. The role reports directly to the Southeast Asia & India Brand Initiatives & Kids Senior Brand Manager and partners daily with cross-functional teammates across Singapore, the Philippines, Thailand, India, Indonesia, Malaysia, and the broader Asia-Pacific Latin America (APLA) geography.

To build integrated plans, this role works closely with internal and external partners across Geography, Territory and City Teams, Brand Marketing, Brand Creative, Integrated Media, Retail Marketing, Digital Marketing, Energy Marketing, Communications, Sports Marketing, Brand Planning & Operations, Marketplace, Merchandising, Sales, Finance, Operations, Legal, and agency and event partners.

WHO WE ARE LOOKING FOR

Nike is seeking a Lead, Brand Marketing to join the Brand Initiatives & Kids Brand Marketing team in Southeast Asia and India (SEA&I). This individual plays a critical role in shaping the future of Nike Basketball/Kobe, Nike Cricket, and Nike Kids, with extended responsibility for key Brand Initiatives. The role requires a deep understanding of basketball and cricket communities, emerging cultural and consumer trends, and a passion for kids, sport, athletes, and youth culture across SEA&I.

• Bachelor’s Degree

• 5+ years of experience in brand management, consumer marketing, or related fields within sports, consumer brands, digital or streaming platforms, or creative agencies; 2 years additional experience in lieu of a degree.

• Demonstrated passion for and knowledge of kids, basketball, cricket, and sport.

• Proven ability to think strategically, lead initiatives, manage projects and timelines, and influence cross-functional partners.

• Strong information-seeking and problem-solving skills, with the ability to balance creativity and operational excellence in a fast-paced, ambiguous environment.

• A team-first mindset with a commitment to coaching and developing others, and a deep appreciation for collaboration, cultural nuance, and strong people skills.

WHAT YOU’LL WORK ON

In this role, you will partner with Nike Marketing leaders and regional teams to bring Nike Basketball, Nike Cricket, and Nike Kids brand strategies to life. You will lead initiatives that elevate consumer engagement, strengthen brand distinction, and drive sustainable business growth.

• Partner with Nike Marketing leaders and the APLA geography team to plan and execute brand strategies for Nike Basketball, Nike Cricket, and Nike Kids.

• Lead cross-functional execution of seasonal and daily initiatives across territories and cities, delivering work that creates meaningful consumer experiences and drives brand engagement.

• Gather and synthesize consumer insights, identifying trends and cultural tension points, and translate them into actionable marketing and product strategies.

• Oversee the development, adaptation, and distribution of marketing assets across channels, ensuring alignment with brand vision and strategic priorities.

• Lead the ideation, execution, measurement, and recap of integrated marketing plans and campaigns.

• Build and maintain strong internal and external partnerships to expand cultural relevance and generate positive brand momentum.

• Manage end-to-end marketing processes, facilitate collaboration across teams, and deliver clear, compelling presentations that guide strategic decision-making.

• Partner with operations to plan and manage budgets, ensuring efficient use of resources and on-time delivery.

• Success in this role is measured by growth in brand strength, consumer engagement, and business impact

Note: At Nike, we're committed to providing a fair and transparent application process for all applicants. Nike does not charge candidates any fees for recruitment or applications.