About the role
At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.
Job Title: Product Marketing Manager – Scale-up and Scale-out Controller IP
About the Role
Cadence is seeking a dynamic and strategic Product Marketing Manager to lead the go-to-market initiatives for our advanced scale-up and scale-out controller IP solutions for UALink, Ethernet, Ultra Ethernet and its variant protocols. This role is instrumental in shaping product positioning, driving customer engagement, and translating technical innovation into compelling marketing narratives that resonate across the semiconductor ecosystem.
Key Responsibilities
- Develop and execute comprehensive go-to-market strategies for scale-up and scale-out controller IP, aligned with customer needs and market dynamics.
- Engage directly with customers to identify industry trends, emerging technologies, and evolving technical requirements.
- Interpret IEEE, UALink, UEC, OCP and other consortium standards and translate them into actionable product features and differentiated messaging.
- Collaborate cross-functionally with R&D, Sales, and Application Engineering to ensure product-market fit and technical alignment.
- Create high-impact marketing assets, including product briefs, datasheets, presentations, and web content to support sales enablement and brand awareness.
Required Qualifications
- Bachelor’s or Master’s degree in Electrical Engineering, Computer Engineering, or a related field.
- Minimum of 5 years of experience in Ethernet or PCI Express controller design, verification, or system performance analysis.
- Solid understanding of ethernet standards and high-speed interconnect technologies.
- Exceptional communication and presentation skills, with the ability to simplify complex technical concepts for diverse audiences.
- Proven ability to thrive in fast-paced environments and contribute to the success of innovative technology products.
Preferred Skills
- Experience in product marketing within the semiconductor or IP industry.
- Familiarity with memory controller designs and architecture.
- Strategic mindset with a passion for technology storytelling and customer-centric marketing.
The annual salary range for California is $154,000 to $286,000. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location. Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.
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Aplyr's read
Cadence Design Systems excels in electronic design automation, attracting professionals passionate about integrated circuits and system-on-chip innovations.
What's promising
- •Cadence is a leader in electronic design automation, providing cutting-edge tools for semiconductor design.
- •The company offers diverse career paths, from digital verification to automotive solutions engineering.
- •Cadence's global presence provides opportunities for international collaboration and growth.
What to watch
- •The niche focus on EDA may limit opportunities for those seeking broader tech roles.
- •High competition in the semiconductor industry could impact job stability and growth.
- •Frequent technical updates require continuous learning, which may be challenging for some employees.
Why Cadence Design Systems
- •Cadence's software is integral to designing advanced integrated circuits and systems on chips.
- •The company has a strong reputation for innovation in electronic design automation.
- •Cadence's partnerships with leading tech firms enhance its influence in the semiconductor industry.
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About Cadence Design Systems
Cadence Design Systems provides electronic design automation (EDA) software and engineering services for the design of integrated circuits, systems on chips, and printed circuit boards.
