Director, Sales - West Coast Based

Ideal Candidate is based in West Coast, preference for CA

About Us

At Zevia, we’re creating a world of better-for-you flavor—better for people and the planet. Our team is made up of courageous challengers and tenacious builders who are passionate about our mission. We’re solutions-oriented, always improving, and we operate with a healthy thirst for risk. We believe in staying true to our convictions while continuously learning and evolving.

At our core, we are people-centric. We care deeply, lead with empathy, and operate as one team—no egos, just a shared purpose. We strive to reflect the diversity of our consumer base within our organization and foster a culture of empathy and humility.

Together, we aim to impact global health, provide affordable better-for-you products, and protect the planet by reducing plastic.

We’re fighting the good fight to change the beverage industry for the better — and we’re just getting started.

Summary

The Director, Sales drives business performance and is responsible for building quality key account businesses with key customers in their specific region of the US.  The Director, Sales directly manages the business of their assigned regional and sales accounts. 

Responsibilities include playing a primary role in tailoring strategy and programs optimized for the national and regional chains in the assigned territory.  This role builds and sells these programs to local decision-makers.  This role creates and manages account budgets that focus on key performance indicators (KPIs), including price, promotion execution, and quality distribution.  

What You’ll Do 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Represent Zevia in the marketplace with passion, enthusiasm, a positive attitude, a growth mindset, and professional demeanor. 

• Build distribution on priority packages in keeping with company strategy and plans. 

• Ensure all assigned accounts’ schematics reflect Zevia standards relative to flow and package mix. 

• Sell Zevia’s optimum price program by using best practices and available tools. 

• Ensure all promotions are accompanied by point of sale and incremental displays – beyond “price reductions”. 

• Construct annual Customer Marketing Agreements and manage associated funds for all designated accounts on a weekly and monthly basis. 

• Conduct quarterly business reviews to update accounts on business, channel competition, and identify opportunities. 

• Provide category insights that promote change in promotion, price, or display practices. 

• Provide feedback to local decision makers on any relevant developments, information, or successes. 

• Maintain local and national knowledge regarding accounts and competition. 

• Provide forecasting and planning input for the territory. 

• Create distribution goals across all packages with retailers. 

• Work closely with the territory management team to execute initiatives in-store. 

• Develop and manage promotional trade spend with retailers. 

• Educate, train, and interact with distributor representatives on Zevia’s products, merchandising standards, and sales strategies to drive superior execution in stores. 

• Support distributor trade shows. 

• Perform other duties as assigned. 

 

What We're Looking For

• 6+ years of outside sales and management experience, in a similar role or industry. 

• Representation and sales experience with a successful history in the territory. 

• Experience using syndicated data sources (i.e., IRI, Nielsen, SPINs). 

• Experience with various channels like conventional and natural grocery, mass merch, and convenience. 

• Experience working with cross functional partners (finance, operations, etc.). 

• Track record of building, presenting, and implementing creative programming. 

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