Digital Marketing Coordinator

Job Summary:

About Live Nation:

Join the team at Live Nation, where innovation meets live entertainment on a global scale! With 40,000 shows and 500 million tickets sold each year, we’re the industry leader, powered by 44,000 talented individuals worldwide. At Live Nation, we’re passionate about transforming live events and creating extraordinary moments for artists, event professionals, and fans.

About the role:

Are you a creative and data-driven digital marketer ready to make your mark on the world's biggest live entertainment brand? We're looking for a Digital Marketing Coordinator to join the team at Live Nation in Melbourne or Sydney, working across the full digital mix to connect artists with fans at scale.

In this role, you'll deliver end-to-end digital marketing activity across social, email, SMS, and web, driving fan engagement, ticket sales, and brand growth. You'll bring strong instincts for social trends and content, paired with a sharp analytical eye for performance metrics and campaign optimisation.

If you're ready to bring your digital skills to the world of live music, apply now with your resume and a cover letter outlining why you're the perfect fit for this role.

What you’ll be doing: 

• Digital strategy execution: Deliver multi-channel campaigns across social, email, SMS, website, and other digital touchpoints to drive ticket sales and grow audiences.
• Social media management: Create and schedule content across Live Nation's social channels, staying ahead of trends while maintaining platform best practices and a strong understanding of reporting metrics.
• Email marketing: Build and manage email campaigns including segmentation, automation, personalisation, and A/B testing to optimise performance.
• Content creation: Ideate, source and produce engaging content that reflects Live Nation's tone of voice and resonates with fans across all channels.
• Reporting and insights: Analyse campaign performance metrics and deliver clear, actionable reporting to inform future marketing strategies.
• CMS and data management: Manage tour content across the website and uphold data governance standards in line with company policy.

What you’ll bring:

• Email marketing experience: Hands-on experience with platforms such as Braze, Mailchimp, Klaviyo, or similar tools.
• Content creation skills: Proven ability to source, create, and schedule content across a broad range of digital channels.
• Analytical mindset: Solid understanding of digital performance metrics, with experience producing insightful reports and presenting to stakeholders.
• Technical proficiency: Experience with Content Management Systems (ie. Wordpress) and tools like Canva for social content, presentations, and reports.
• Attention to detail: A meticulous approach to content quality, campaign accuracy, and data integrity.
• Adaptability: Ability to manage multiple projects and stakeholders in a fast-paced environment, staying cool under pressure.

The Benefits:

• A vibrant, music-focused workplace fostering creativity and collaboration.
• Opportunities for professional development and career advancement.
• A flexible approach to when and where you work, designed to support balance in all aspects of life.
• Access to concerts, events, and other entertainment perks.
• A diverse, equitable workplace where every voice matters.
• Comprehensive benefits, from volunteer days to wellness programs and mental health support.

Equal Opportunities: 

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and Homelife. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

#LNAPAC #LI-TO1

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.