About the role

Aplyr's Quick Take

This role is about managing BambooHR's public relations efforts, focusing on external communications and media visibility. It's an individual contributor position where you'll develop strategies for storytelling and thought leadership, particularly around the company's data and insights. You'll work closely with various teams to create compelling narratives and engage with media.

Good fit

Ideal candidates have significant experience in public relations, particularly in tech or HR sectors. You should be proactive, data-driven, and comfortable working independently while collaborating with cross-functional teams.

Worth noting

This position requires a hybrid work setup in Utah and involves passing background and credit checks. The emphasis on data-driven storytelling and AI integration in PR is a unique aspect of this role.

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

AI at BambooHR
At BambooHR, we’re all about setting people free to do great work, and we believe AI is a powerful partner in that mission. We’re leaning into intelligent tools to streamline our workflows, giving us more time for high-impact innovation. We look for curious, forward-thinking people who are ready to explore how AI can elevate their work and help us reimagine the future of HR.

Essential Job Duties

The Senior PR Manager (External Communications) is responsible for leading BambooHR’s always-on external communications engine, driving sustained media visibility, and strengthening the company’s authority in the HR and workplace space.

This senior individual contributor will own and evolve BambooHR’s data-driven storytelling strategy, including leadership of Data at Work, the company’s proprietary research and insights program. The role partners closely with Corporate Communications, Product Marketing, Analyst Relations, and external agencies to translate company data, expertise, and innovation into compelling narratives that build credibility and market relevance.

You will:

Develop and execute BambooHR’s always-on external PR and thought leadership strategy aligned to business priorities.
Lead and evolve the Data at Work program, owning the research agenda and translating proprietary data into compelling, media-ready narratives.
Establish and elevate BambooHR’s external POV on HR and workplace trends through proactive thought leadership.
Drive proactive media relations, including pitch development, reporter engagement, and rapid response to timely news moments.
Build and manage a strong bench of internal subject-matter experts for commentary and industry visibility.
Partner cross-functionally with Product Marketing and Analyst Relations to support launches, innovation storytelling, and report inclusion.
Own external news cadence and distribution to increase consistent visibility across traditional and AI-influenced discovery channels.
Define and track PR performance metrics, standardizing KPIs to demonstrate impact on brand visibility and credibility.

What You Need to Get the Job Done

8+ years of experience in public relations, corporate communications, or a related field
Demonstrated success leading data-driven or research-based PR programs
Strong media relations experience, including pitch development and rapid response
Proven ability to translate complex topics—data, product innovation, market trends—into compelling stories
Experience operating autonomously with strong senior-level judgment
Excellent written and verbal communication skills
Strong cross-functional collaboration skills
Bachelor’s degree in Communications, Journalism, Marketing, or related field (or equivalent experience)

What Will Make Us REALLY Love You

Experience supporting Product PR and/or Analyst Relations programs
Background in HR tech, B2B technology, or high-growth SaaS environments
Experience building or scaling proprietary research or thought leadership programs
Familiarity with GEO/AEO concepts and AI-influenced discovery channels
A strong instinct for positioning and narrative development in competitive markets
A proactive, momentum-building mindset that drives consistent external visibility

What You'll Love About Us

A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
Comprehensive health, life, and disability insurance

Skills & Tags

go rust ai data product marketing

Aplyr's read

BambooHR specializes in HR software for small to medium businesses, fostering a culture of innovation and employee empowerment.
Synthesized from recent postings & public sources

What's promising

•BambooHR focuses on small and medium-sized businesses, providing tailored HR solutions.
•The company offers a comprehensive suite of HR tools, enhancing user experience.
•BambooHR is known for a strong emphasis on employee empowerment and company culture.

What to watch

•Limited public information about BambooHR's financial performance and growth metrics.
•The company faces competition from larger HR software providers with more resources.
•BambooHR's focus on small businesses may limit scalability for larger enterprises.

Why BambooHR

•BambooHR offers a user-friendly platform specifically designed for smaller businesses.
•The company emphasizes employee self-onboarding, streamlining the hiring process.
•BambooHR's culture is centered around innovation and employee satisfaction.

Aplyr’s read is generated by AI from public sources. Was it useful?

About BambooHR

BambooHR

bamboohr.com

View company

BambooHR is a leading online human resources software provider that specializes in small and medium-sized businesses. The platform offers a range of HR tools including applicant tracking, employee self-onboarding, and performance management.