About the role
Job Title: Business Development Manager - App Advertisers
Job Location: Mountain View, CA
Job Type: Full-Time, Onsite, Monday – Friday
About the Role
We are hiring quota-carrying Business Development Manager to aggressively grow our app advertiser business in overseas markets. This is a hunter-focused role responsible for new logo acquisition, revenue growth, and pipeline ownership, with a strong emphasis on performance-driven app advertising (gaming, social, utility, consumer apps).
Job Responsibilities
- Proactively identify, prospect, and close net-new app advertisers, with a strong focus on mobile user acquisition and performance marketing.
- Own the entire sales cycle from outbound prospecting and discovery to proposal, negotiation, contracting, and deal closure.
- Achieve and exceed quarterly and annual revenue quotas, with primary accountability for new logo acquisition.
- Act as a consultative sales expert, understanding advertiser KPIs such as CPI, ROAS, LTV, and retention, and mapping them to DSP solutions.
- Build and maintain a robust, forecastable sales pipeline, ensuring consistent deal flow.
- Collaborate with internal teams (AM, Ops, Product) to ensure smooth advertiser onboarding and early campaign success.
- Monitor industry trends, advertiser demand, and competitive landscape in mobile advertising, providing actionable market feedback.
- Represent the company at industry events, conferences, and client meetings as needed.
Qualifications
- Bachelor’s degree or higher, with 2-5 years of quota-carrying experience in digital advertising sales, performance marketing, or ad-tech related roles.
- Demonstrated hunter mentality, with a track record of sourcing and closing new business.
- Existing relationships with app advertisers in gaming, social, entertainment, or utility categories are a strong plus.
- Solid understanding of mobile user acquisition ecosystems, including programmatic buying, DSPs, and performance-based pricing models.
- Ability to independently manage cold outreach, discovery calls, solution pitching, and contract negotiation.
- Strong communication, negotiation, and presentation skills.
- Self-driven, resilient, and comfortable in a fast-paced, quota-driven environment.
- Fluency in Chinese Mandarin is a plus; experience working with global advertisers is preferred.
What We Offer
- Competitive base salary plus performance-based commission
- Exposure to global app advertisers and international markets
- High level of ownership and autonomy
- Career growth opportunities within a fast-growing advertising business
Estimated Base Salary Range: $97,000–$150,000 USD
Aplyr's read
Baidu is a leading force in AI and internet services, drawing talent from diverse tech fields to drive innovation in a competitive market.
What's promising
- •Baidu is a pioneer in AI, offering significant opportunities for innovation in machine learning and autonomous driving.
- •The company invests heavily in R&D, providing a dynamic environment for engineers and tech specialists.
- •Baidu's global expansion creates diverse roles, especially in strategic and business development positions.
What to watch
- •Baidu faces stiff competition from other tech giants, impacting market share and growth.
- •Regulatory challenges in China can affect operational stability and strategic direction.
- •The company's global presence is still limited compared to Western tech giants, affecting international career opportunities.
Why Baidu
- •Baidu's focus on AI and autonomous vehicles sets it apart in the tech landscape.
- •It offers a unique blend of roles in both hardware and software architecture.
- •Baidu's strong foothold in the Chinese market provides a distinct perspective on tech innovation.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Baidu
Baidu is a Chinese multinational technology company specializing in Internet-related services and products, and artificial intelligence (AI). It is one of the largest AI and internet companies in the world.
