About the role
Job Description:
Mars: Where your Tomorrow Starts Today!
Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.
Join us in building a sustainable future where people, communities, and the planet can truly thrive.
- Segment: Pet Nutrition
- Location: ANZ (Australia / New Zealand) – Hybrid
- Reports To: Digital Transformation Lead
At Mars, we are driven by a shared purpose: A Better World for Pets. We believe that pets make our world better, and we are committed to making a better world for them. As a global, family-owned business, we operate under our Five Principles—Quality, Responsibility, Mutuality, Efficiency, and Freedom—to guide our decisions, support our Associates, and drive sustainable growth.
About the role:
We are seeking a CRM Specialist to join our Pet Nutrition team in Melbourne. In this essential, capability-building role, you will take ownership of establishing high-impact CRM programs across the portfolio of brands, improving the quality and depth of our first-party data, and breathing fresh energy into our ADVANCE D2C and D2B programs.
By building our in-house technical capability, you will help enable faster, more consistent execution across brands and channels, and ensuring CRM becomes a scalable, high performing engine for customer engagement and commercial growth.
What will you do?
As our CRM Specialist, you will own the end-to-end execution of our CRM campaigns, turning audience segments into active brand advocates. Your key areas of focus include:
- Journey Building & Execution: Plan, build, and deploy manual and automated CRM campaigns and multi-channel journeys within Salesforce Marketing Cloud (SFMC).
- Loyalty Program Growth: Partner with the Loyalty Manager to refresh and build out tailored journeys for our ADVANCE D2B and D2C programs, strengthening member engagement and retention.
- Optimization & Performance: Constantly monitor campaign results, lead A/B and multivariate testing (subject lines, templates, creative, timing), and provide data-driven insights to improve future activity.
- Cross-Functional Collaboration: Work closely with Marketing Operations, Brand, and eCommerce teams to align CRM efforts with our wider commercial goals.
- Agency & Asset Management: Brief and manage creative, technical, and content requirements, and oversee platform templates, asset taxonomy, and tracking.
- First-Party Data Stewardship: Ensure all CRM activities support our first-party data strategy, contributing directly to audience enrichment and growth.
What will you bring?
We are searching for a technical, detail-oriented, and collaborative professional who balances analytical thinking with a passion for customer engagement.
- 3+ years of experience in marketing communications, digital marketing, or consumer relationship marketing (CRM).
- Proven hands-on experience in Salesforce Marketing Cloud (SFMC) or a similar scale-enterprise ecosystem, including audience segmentation, journey builder, and campaign execution.
- Strong comfort with data analysis and digital metrics. You are someone who uses performance metrics to make smart, optimization-led decisions.
- A solid understanding of first-party data (the transition from "unknown" to "known" customers) combined with excellent project management and delivery skills.
- Action-oriented with a strong drive for results. You are tech-savvy, highly organized, and comfortable communicating cross-functionally.
- Degree qualified or equivalent practical digital marketing education.
Why you’ll love working for Mars:
- Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
- People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
- Development: Shape your career with personalised development and real opportunities to grow from day one.
- Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.
Aplyr's read
Mars is a diverse global powerhouse in confectionery, pet care, and food, attracting talent in manufacturing, sales, and technical roles.
What's promising
- •Mars offers a wide range of career paths across multiple sectors, including food, pet care, and confectionery.
- •The company invests in employee development through programs like the Mars Young Professionals Program.
- •Mars provides opportunities for global mobility and cross-functional career growth.
What to watch
- •The company's large size may lead to bureaucratic decision-making processes.
- •Limited public information about Mars' work-life balance policies.
- •Mars' global operations may require frequent travel or relocation for some roles.
Why Mars
- •Mars is family-owned, allowing for long-term strategic planning without shareholder pressure.
- •The company is known for its iconic brands like M&M's and Snickers, offering strong brand recognition.
- •Mars emphasizes sustainability and responsible sourcing in its operations.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Mars
Mars, Incorporated is a global manufacturer of confectionery, pet care, and food products, known for brands like M&M's, Snickers, Pedigree, and Whiskas.
