Omni Channel Planning Senior Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Omni-Channel Planning Senior Manager

Role Summary

The Omni-Channel Planning Senior Manager supports the Omni-Channel Planning Director in translating category and brand strategies into integrated omni-channel plans across offline and eCommerce channels.

This role works closely with Marketing, Trade Marketing and Sales teams to support cross-channel growth planning, activity planning and category management initiatives. It helps ensure strategy-to-execution consistency through coordinated planning, KPI tracking, performance analysis and timely follow-up on key actions.

The role is expected to bring a strong understanding of China’s omni-channel environment, shopper and channel dynamics, and support the development of practical, insight-led plans that can be effectively deployed across channels.

Key Responsibilities

1. Support omni-channel category planning

• Support the Omni-Channel Planning Director in converting category and brand ambition, shopper insights and channel dynamics into annual omni-channel plans and rolling quarterly priorities.
• Prepare planning inputs, business analysis, channel insights and performance reviews to support strategic choices, KPI setting and milestone tracking.
• Coordinate with Marketing, Trade Marketing and Sales to ensure planning assumptions, priorities and execution requirements are clearly aligned.
• Track progress against agreed plans and highlight risks, gaps and opportunities with recommended follow-up actions.

2. Support category management guidance and execution standards

• Support the development and deployment of category management guidance, including assortment, visibility, in-store layout, shelf layout and customer/channel execution principles.
• Work with Sales and Trade Marketing teams to ensure execution standards are practical, clear and consistently applied across key customers and channels.
• Consolidate market feedback and execution learnings to support continuous improvement of category management standards.

3. Drive pricing, promotion and performance tracking support

• Support the development of omni-channel pricing and promotion plans in line with brand and category guidelines.
• Conduct performance analysis on promotion effectiveness, channel performance, ROI and execution quality.
• Maintain scorecards, dashboards and regular performance reports to support business reviews and decision-making.
• Identify performance gaps and provide data-driven recommendations for plan optimization.

4. Coordinate shopper marketing and activation planning

• Support the development of national-level shopper marketing and brand promotion plans across offline and eCommerce channels.
• Help build and maintain the integrated activation calendar, ensuring alignment across brand priorities, customer plans and channel execution windows.
• Coordinate cross-functional communication to ensure activation readiness, timely execution and post-campaign review.
• Summarize key learnings from activation performance and translate insights into future planning improvements.

5. Enable cross-functional planning routines and governance

• Support regular omni-channel planning routines, including preparation of meeting materials, KPI updates, issue tracking and follow-up actions.
• Work as a key coordination point across Marketing, Trade Marketing, Sales and other relevant stakeholders to improve planning discipline and execution consistency.
• Escalate key risks, dependencies and decision needs to the Omni-Channel Planning Director with clear analysis and proposed options.

About You

Essential

• 8+ years of experience in commercial planning, trade marketing, category management, shopper marketing, sales strategy or related roles, preferably in an MNC environment.
• Strong understanding of China’s omni-channel landscape, including offline retail, eCommerce, O2O and emerging digital commerce channels.
• Solid knowledge of category, shopper and channel dynamics, with the ability to translate insights into practical business plans.
• Strong analytical capability, including KPI tracking, performance review, promotion analysis and insights-to-action.
• Good project management and cross-functional coordination skills, with the ability to manage multiple priorities and drive follow-through.
• Strong communication and stakeholder management skills, with the ability to influence peers and support senior stakeholder discussions.
• Good business acumen and attention to detail, with a structured approach to planning, execution tracking and problem solving.
• Comfortable working with data, dashboards and business performance tools to support decision-making.

Preferred

• Experience in consumer health, FMCG, retail, eCommerce or adjacent regulated environments.
• Experience supporting annual business planning, customer planning, category reviews or integrated activation planning.
• Exposure to both offline and eCommerce channel planning is preferred.
• Experience working in matrix organizations with Marketing, Sales and Trade Marketing teams.

 

 

 

 Job Posting End Date

 

 

2026-06-30

 

 

 

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

 

 

 

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

 

 

 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.