Director, Integrated Ops - Regional FLM (Portfolio Initiatives + NPD Commercialization + Greater UP)

Job Description Summary:

The Director – Regional FLM is the custodian of the quality of front-line marketing planning and execution for the Greater UP region. The role sits at the intersection of central marketing strategy and market execution, ensuring that brand, category, and IMX agendas are translated into clear, prioritised, and executable regional plans. 

The role owns planning rigour, innovation translation, and execution governance, ensuring high visibility through IQ calendars, disciplined prioritisation of activities, and strong learning loops that continuously improve outcomes. As a senior representative of Team Marketing, the role shapes how marketing plans are built, integrated, executed, and evolved at scale across markets and bottlers. 

This role is directly accountable for driving category-led business performance across UP, with success measured on:  

• Volume Growth delivered in line with the Business Plan  
• Positive Share Gain across priority categories and channels  
• Bottler Execution Capability Ownership, with a strong emphasis on consistent, high-quality marketplace execution  
• Building and scaling a strong FLM & Bottler Marketing Execution Community, anchored in best practices and disciplined ways of working  
• Shopper & Commercial Execution Excellence, working closely with Shopper teams to craft and land effective in-store execution (RED POS alignment, activation quality, shopper messaging)  
• End-to-end Integration of Marketing Calendars (ownership) with Commercial Calendars (tight integration and governance)  
• Agile Project Leadership (~20% time allocation), including innovation pilots, commercialisation initiatives, big bets, and shaping long-term strategic agendas for bottling partners  

 

Core OKRs & Accountabilities 

Objective 1 | KNOW (25%) 

Build deep market and execution understanding to inform planning and innovation choices 

Key Accountabilities 

• Build and sustain a strong understanding of consumers, shoppers, channels, and execution realities using data sources (BEACH, HHP, Media, FMCG) combined with field immersion and system engagement. 
• Track competitive activity, innovation benchmarks, and execution best practices across the region. 
• Maintain a clear point of view on portfolio roles, brand priorities, and growth constraints across markets. 
• Translate insights into clear, actionable inputs for regional plans, innovation roadmaps, and execution design. 

 

Success Measures 

• Regular, high-quality planning and performance reviews (share, topline, execution health). 
• At least one material market or execution insight per quarter influencing planning or innovation decisions. 

 

Objective 2 | DO (40%) 

Drive planning excellence and execution discipline through strong FLM governance 

Key Accountabilities 

• Own and govern Regional IQ Calendars, ensuring end-to-end visibility, alignment, execution tracking, and post-review of all marketing programs. 
• Ensure effective translation of central brand, category, and IMX strategies into fit-for-market regional plans. 
• Lead prioritisation of activities and investments, maximising impact while reducing fragmentation and execution overload. 
• Enable effective localisation, sequencing, and amplification of campaigns and innovation launches in-market. 
• Institutionalise execution governance routines, post-activity reviews, and continuous improvement loops. 

 

Success Measures 

• Consistent, on-time, and high-quality execution of aligned programs. 
• High predictability and transparency of marketing workload via IQ calendars. 
• Positive feedback from Franchise, Category, IMX, Operations, and Bottler stakeholders. 

 

Objective 3 | SHAPE (20%) 

Shape innovation effectiveness, planning quality, and system ways of working 

Key Accountabilities 

• Act as the regional planning and innovation point-of-contact for markets, bottlers, and system partners. 
• Influence innovation pipelines, pilots, and test-and-learn agendas to reflect market readiness and execution feasibility. 
• Drive simplification and standardisation of planning processes while preserving market-relevant flexibility. 
• Feed forward learnings from execution and innovation into LRP, ABP, and BP cycles. 
• Build confidence in marketing plans through clarity, responsiveness, and strong leadership presence. 

 

Success Measures 

• High alignment between IQ calendars, plans, and execution with minimal disconnects. 
• Timely resolution of planning, innovation, and execution issues. 
• Improved quality and relevance of inputs into business planning cycles. 

 

Objective 4 | LEAD (15%) 

Lead FLM capability and cross-system collaboration 

Key Accountabilities 

• Coach and develop FLM capability in planning rigor, execution excellence, and innovation readiness. 
• Enable strong collaboration between regional FLMs and central Category, IMX, and Operations teams. 
• Remove systemic barriers and improve ways of working across marketing–operations–bottler interfaces. 
• Play an active leadership role in cross-functional initiatives, big rocks, and system problem-solving. 

 

Success Measures 

• Strong engagement, capability uplift, and learning outcomes within the FLM community. 
• Improved consistency and quality of planning and execution across markets. 
• Sustained delivery against regional and system priorities. 

 

Experience & Capability Requirements 

Experience 

• 12–15 years of overall experience in marketing planning, execution, and innovation deployment 
• Proven ability to operate effectively at the intersection of strategy and execution 
• Strong commercial and business acumen 
• Experience working across regions and complex partner / bottler ecosystems preferred 

 

Capabilities 

• Strong FLM mindset: custodianship, integration, and execution ownership 
• Structured planning, governance, and prioritisation discipline 
• Ability to translate strategy into scalable, executable plans 
• High credibility and stakeholder management capability across Category, IMX, Operations, and Bottlers 
• Executive presence to represent Marketing with clarity, confidence, and authority 

Skills:

Advertising, Brand Storytelling, Brand Strategy, Business Planning, Competitor Analysis, Cross-Functional Integration, Demand Generation, Leadership, Long Term Planning, Marketing Communications (MarCom), Marketing Mix, Marketing Strategies, Microsoft Office, Product Planning, Profit and Loss (P&L) Management, Shopper Marketing, Waterfall Model

Location(s):

India

City/Cities:

Lucknow

Travel Required:

51% - 75%

Relocation Provided:

Yes

Job Posting End Date:

May 7, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.