About the role

Aplyr's Quick Take

This role is about managing and executing marketing strategies specifically for startups in the EMEA region. You'll be responsible for both strategic planning and hands-on execution, working closely with various teams to drive startup engagement and adoption of OpenAI's platform.

Good fit

Ideal candidates have experience in marketing, particularly in startup ecosystems, and are comfortable switching between high-level strategy and detailed execution. A collaborative mindset and ability to build relationships with founders and partners are crucial.

Worth noting

The role requires participation in major industry events and a strong focus on community engagement, which may appeal to those who enjoy networking and being active in the startup scene. The fast-paced environment may not suit everyone.

About OpenAI

OpenAI is on a mission to ensure that artificial general intelligence (AGI) benefits all of humanity. Startups across EMEA are at the forefront of this mission—building, experimenting, and scaling new products powered by OpenAI’s platform.

Across the region, founders and builders are using OpenAI to create entirely new categories, reimagine existing industries, and bring AI-powered products to market faster than ever before. Supporting this ecosystem—credibly, responsibly, and at scale—is a core priority for OpenAI.

About the Team

Like every team at OpenAI, the Marketing team contributes directly to our mission of responsible and widespread AI adoption.

The Startups Marketing function focuses on founders, builders, and early-stage companies—helping them discover, adopt, and scale on OpenAI’s platform. We do this through a combination of field programs, events, content, community initiatives, and ecosystem partnerships.

In EMEA, this work is tightly integrated with regional GTM efforts and delivered in close partnership with Sales, Partnerships, Developer Experience, Product, and Comms teams, while remaining aligned with global startup strategy and messaging.

About the Role

This role sits at the intersection of startup GTM, field marketing, community, and ecosystem engagement across EMEA.

Reporting to EMEA B2B Marketing leadership, with alignment to the global Startups Marketing team, you will own the regional execution of OpenAI’s startup field marketing strategy—translating global priorities into high-impact, locally relevant programs that drive startup adoption, pipeline support, and long-term ecosystem strength.

This is a role for someone who can move fluidly between strategy and execution—setting direction, building plans, and then rolling up their sleeves to deliver. You will be expected to context-switch effectively between long-term thinking and hands-on execution in a fast-moving, evolving environment.

You will work closely with regional Startup and GTM teams to support pipeline generation and deal acceleration, while also building durable relationships with founders, investors, accelerators, and ecosystem partners. From major third-party moments (such as Slush, Bits & Pretzels, and Web Summit) to owned events, hackathons, and community programs, you will ensure OpenAI shows up credibly, consistently, and with impact across the EMEA startup landscape.

What You’ll Do

Startup GTM & Field Execution

Own and execute the EMEA startup field marketing strategy in close partnership with regional Startup and GTM teams.
Translate GTM priorities into programs that drive adoption and measurable business outcomes
Balance strategic planning with hands-on execution, context-switching effectively as priorities evolve.
Act as a key partner to the regional startup team.

Programs, Events & Scalable Platforms

Build and evolve OpenAI’s external startup programs as core engagement channels, owning the value proposition and end-to-end founder experience.
Plan and execute high-impact startup and investor-focused events across EMEA, including owned events and priority third-party ecosystem moments.
Design scalable, repeatable program formats and playbooks that can be reused across markets
Ensure programs and activations deliver clear business and ecosystem outcomes, not just visibility.

Community, Ecosystem & Distribution

Build and maintain strong relationships with founders, VCs, accelerators, incubators, and ecosystem organisations across EMEA.
Partner with ecosystem leaders to build early relationships with high-potential founders.
Identify and launch new distribution channels to reach builders with differentiated, useful content beyond traditional marketing surfaces.

Skills & Tags

go rust aws ai data product design marketing

Aplyr's read

OpenAI is a pioneering AI research organization focused on developing AGI to benefit humanity, attracting talent keen on ethical and innovative AI solutions.
Synthesized from recent postings & public sources

What's promising

•OpenAI is at the forefront of AI research, driving innovation in artificial general intelligence.
•The company emphasizes ethical AI development, appealing to those passionate about responsible technology.
•OpenAI offers diverse roles across engineering, sales, and creative fields, indicating a dynamic work environment.

What to watch

•OpenAI's rapid growth may lead to organizational challenges and resource strain.
•The focus on AGI poses inherent risks and ethical dilemmas that require careful navigation.
•Limited public information about internal culture and work-life balance may concern potential applicants.

Why OpenAI

•OpenAI's mission to ensure AGI benefits all of humanity sets it apart in the tech industry.
•The organization combines cutting-edge research with a strong emphasis on ethical AI practices.
•OpenAI's diverse hiring across global markets reflects its commitment to international impact and collaboration.

Aplyr’s read is generated by AI from public sources. Was it useful?

About OpenAI

OpenAI

openai.com

View company

OpenAI is an artificial intelligence research organization that aims to ensure that artificial general intelligence (AGI) benefits all of humanity. They develop advanced AI technologies and promote safe and responsible AI practices.