About the role
Job Description:
Key Responsibilities
· Lead SEO strategy and execution for client accounts across domestic China and international markets
· Develop SEO roadmaps covering technical SEO, on-page optimization, content strategy, and authority building
· Drive organic performance across Baidu, Google, and Bing, adapting strategies to different platforms and markets
· Apply AI-driven SEO approaches to improve keyword research, content planning, optimization, and performance analysis
· Use AI tools to support scalable SEO workflows (e.g., content briefs, gap analysis, SERP insights, reporting automation)
· Partner with content, UX, and development teams to embed SEO best practices into website builds, migrations, and ongoing optimization
· Manage technical SEO initiatives, including crawlability, indexation, site architecture, page performance, mobile optimization, and structured data
· Monitor and analyze SEO performance (traffic, rankings, conversions), translating data into actionable insights for clients
· Prepare and present clear SEO reports, insights, and recommendations to clients and internal stakeholders
· Stay current with algorithm updates, AI-driven search developments (e.g., generative search, AI overviews), and regulatory considerations in China and globally
· Support new business pitches and contribute to SEO thought leadership within Merkle China
· Mentor junior team members and contribute to team capability building (scope dependent on level)
Requirements
· Associate Manager: ~3–4 years of SEO experience
· Manager: 5+ years of SEO experience
· Hands-on experience with Baidu, Google, and Bing SEO
· Experience supporting or leading international SEO programs
· Strong understanding of technical SEO fundamentals
· Familiarity with AI tools and workflows for SEO or digital marketing (e.g., content generation, analysis, automation)
· Experience with SEO and analytics tools (e.g., Google Analytics, Google Search Console, Baidu Webmaster Tools, Screaming Frog, SEMRush, Ahrefs, etc.)
· Data-driven mindset with strong analytical and problem-solving skills
· Client-facing experience with good communication and presentation skills
· Ability to manage multiple projects in a fast-paced agency environment
· Fluent in Mandarin; strong working proficiency in English
Location:
Shanghai - Haisu PlazaBrand:
MerkleTime Type:
Full timeContract Type:
Fixed Term Contract (Fixed Term)Aplyr's read
Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
What's promising
- •Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
- •The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
- •Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.
What to watch
- •The advertising industry is highly competitive, posing challenges for maintaining market share.
- •Rapid technological changes require constant adaptation, which can be demanding for employees.
- •Limited public information about employee satisfaction and work-life balance at Dentsu.
Why Dentsu
- •Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
- •Its global presence allows for cross-cultural marketing strategies and insights.
- •Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Dentsu
Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.
