Specialist, Social Media Community Management

Specialist Social Media Community Management is responsible for managing daily social media engagement by responding to comments, messages, and trends while maintaining a consistent and compelling brand voice. The role actively participates in real-time cultural conversations, building authentic relationships with audiences and strengthening brand affinity. It also monitors sentiment and insights across platforms to identify risks, trends, and opportunities that inform content and campaign strategies. Additionally, this position collaborates cross-functionally with social, content, and brand teams to ensure aligned, timely, and effective community interactions.

Why This Role Matters

• Drives real-time brand presence by ensuring the company actively participates in social conversations, trends, and cultural moments, increasing visibility and relevance.
• Strengthens customer relationships and brand loyalty through authentic, timely engagement that makes audiences feel heard and valued.
• Protects and enhances brand reputation by monitoring sentiment, identifying risks early, and responding thoughtfully across platforms.
• Informs broader marketing and content strategy by surfacing insights, trends, and community feedback to guide campaigns and decision-making.

What You Will Do

• Manage daily social media engagement by responding to comments, messages, mentions, and tags in a timely and brand-consistent manner.
• Actively participate in real-time trends and cultural conversations to keep the brand relevant and engaging.
• Build and maintain strong relationships with audiences to drive loyalty, advocacy, and positive community interactions.
• Monitor sentiment, feedback, and trends to identify risks, opportunities, and areas for improvement.
• Generate insights from community interactions to help inform content strategy and campaign execution.
• Collaborate with internal teams to ensure consistent messaging and alignment across social and marketing efforts.

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience managing social media communities, including responding to comments, direct messages, mentions, and tags.
• Demonstrated expertise in internet culture, trends, memes, and online conversation dynamics across platforms.
• Proven ability to develop and maintain a distinctive, engaging brand voice in real-time interactions.

Additional Details

• Relocation Available: No.
• Sponsorship Available: No.
• Typical Schedule: 8:00 am to 5:00 pm. 
• Travel Requirement: 5%.

#LI-MC2
 

Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate

If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.