Senior Event Marketing Manager

About Sentry

Bad software is everywhere, and we’re tired of it. Sentry is on a mission to help developers write better software faster so we can get back to enjoying technology.

With more than $217 million in funding and 100,000+ organizations that believe we’re on to something, we're building performance and error monitoring tools that help companies like Disney, Microsoft, and Atlassian spend less time fixing bugs and more time building products.

Sentry embraces a hybrid work model across our global hubs, with Mondays, Tuesdays, and Thursdays set as in-office anchor days to encourage meaningful collaboration. If you like to selfishly build things that make your digital life better, come help us build the next generation of software monitoring tools.

Are you a dynamic Senior Event Marketing Manager ready to make a significant impact? Sentry is seeking a driven leader to not only spearhead our regional event strategy, including our impactful startup program, but also to play a key role in building out and expanding our overall field marketing capabilities. If you're passionate about creating engaging experiences that drive pipeline and eager for the autonomy to shape our regional presence, this is your opportunity.

Reporting to the Events and Field Marketing Lead, you will be responsible for strategically planning and executing a diverse range of hosted, sponsored, and partner events with a large emphasis on trade shows, while contributing directly to pipeline creation and the growth of Sentry's regional presence.

In this role you will

• Plan and execute impactful regional event marketing events that generate qualified leads, accelerate sales opportunities, and strengthen customer relationships

• Own end-to-end trade show and conference logistics, including vendor coordination, budgeting, staffing, metrics tracking, and on-site execution, ensuring high-quality experiences

• Collaborate closely with sales teams to identify key accounts and develop tailored marketing strategies that engage prospects effectively

• Provide consistent and clear communication of events programs to all stakeholders, including preparing and maintaining internal and external event planning documents, checklists, on-site schedules, timelines, recommendations, and budget.

• Track and report on event performance metrics and ROI, partnering with internal sales and MOPs teams to optimize future marketing activities

• Support the creation of compelling event content and messaging in collaboration with Product Marketing

• Build and maintain strong relationships with local companies, community organizations, influencers, and other key stakeholders

• Work effectively with go-to-market, Developer Relations, Product Marketing, engineering, and product teams to ensure cohesive campaign execution

• Track all marketing activities and leads diligently in Salesforce

• Contribute to quarterly planning and alignment with sales targets and business objectives

• Identify opportunities to improve field marketing processes and tactics. You'll have the autonomy to propose and build new program ideas based on data, market insights, and stakeholder feedback to improve pipeline contribution and ROI for Sentry

• Ensure every regional experience reflects Sentry’s mission and brand, creating meaningful and targeted touch points

You’ll love this job if you

• Pay attention to the little things and keep things running smoothly with great organization and time management

• Get excited about hitting goals and seeing real results from your work

• Can roll with the punches and stay flexible when things move fast or priorities shift

• Enjoy thinking on your feet and finding creative solutions when challenges pop up

Qualifications

• 8+ years of experience in B2B field or event marketing, preferably in the technology sector

• A self-starter who can work independently while also being a collaborative team player

• Skills & Tags

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