About the role
HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:
1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care
2. We believe in technology as an enabler
3. We’re driven by helping customers attain better outcomes
This position is part of the Mable team.
About Mable
Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.
With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.
By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.
To find out more, visit https://mable.com.au/
About the role
Mable is looking for a Lifecycle Communications Manager to join the team on a full-time, 12-month contract. Reporting to the Senior Manager, Loyalty & Retention, this role sits within the Engagement & Retention team, part of Mable’s wider Growth team.
You’ll be responsible for creating clear, engaging, customer-focused communications across our engagement and retention channels. You’ll own the campaign calendar, planning and coordinating communications to ensure they’re prioritised effectively, aligned to business goals, and delivered consistently throughout the customer lifecycle.
You’ll also lead the development of product positioning and messaging packs, helping teams across the business clearly communicate product value, features, and customer benefits.
We’re looking for someone who combines strong copywriting and storytelling skills with a solid understanding of lifecycle marketing and digital customer engagement. You know how to create messaging that connects with customers, drives action, and delivers a great customer experience.
Aplyr's read
Mable connects individuals with caregivers through a tech-driven platform, enhancing life quality and offering flexible work for caregivers.
What's promising
- •Mable's platform offers a scalable solution to the growing demand for in-home care services.
- •The company provides flexible working opportunities, appealing to caregivers seeking non-traditional work hours.
- •Mable's recent hiring spree suggests strong growth and expansion potential.
What to watch
- •The competitive landscape in healthcare technology may challenge Mable's market position.
- •Reliance on a network of caregivers could lead to inconsistent service quality.
- •Limited public information about Mable's financial health and long-term sustainability.
Why Mable
- •Mable's focus on in-home support differentiates it from traditional healthcare providers.
- •The platform's dual benefit model supports both care recipients and caregivers.
- •Mable leverages technology to streamline the caregiver-client matching process.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Mable
Mable is a technology-driven platform that connects individuals with caregivers for in-home support services. By leveraging a network of qualified professionals, Mable aims to enhance the quality of life for those in need of assistance while providing flexible work opportunities for caregivers.
