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Senior Manager, Key Customer Management, Digital Analytics

Coca-ColaCoca-Cola·Beverage

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About the role

Job Description Summary:

Manager: Senior Director, Digital Commerce

Role Type: Individual Contributor
Language: Fluent English & Mandarin
Relocation Provided: limited relocation available (domestic location).

Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid work setup.

Job Summary

The Senior Manager, Key Customer Management, Digital Analytics is responsible for enabling key account teams through data‑driven insights and intelligent digital tools. The role supports key customer management by providing sales data analysis, performance insights and digital solutions that enhance decision‑making, execution effectiveness and customer collaboration.

This role leads the development and application of digital sales tools, working closely with cross teams to translate commercial needs into scalable, fit‑for‑purpose solutions. By embedding data, automation and intelligent tools into key account ways of working, the role helps accelerate digital selling capabilities and improve overall commercial productivity.

What You’ll Do for Us

  • Enable key account management teams through sales data, performance insights and digital tools, supporting effective decision‑making and customer development.
  • Drive the application and continuous enhancement of digital and intelligent tools and solutions to improve sales effectiveness and customer engagement.
  • Act as a bridge between commercial needs and digital solutions, translating business requirements into practical, scalable tools and ways of working.
  • Support the adoption and continuous improvement of digital tools and data‑driven practices across key customer teams.
  • Contribute to digital commerce and key customer initiatives in response to evolving business priorities and market needs.
  • Perform other job‑related duties as assigned, aligned with the ongoing evolution of the role and the organization.

Requirements & Qualifications

  • Bachelor’s degree or above in Business Administration, Marketing, Finance, Economics, or related field.
  • 5+ years of relevant experience in FMCG or similarly complex organizations. With solid experience working with digital, data or intelligent tools.
  • Solid understanding in key account management, sales processes, digital commerce, or related commercial areas. With the ability to leverage data and digital tools to support commercial decision making.
  • Demonstrated ability to operate effectively in matrixed environments, influencing cross functional stakeholders and aligning internal teams.
  • Fluent in English and Mandarin, with the ability to engage senior stakeholders across functions in a fast‑paced environment.

Skills:

Channels Strategy, Conversion Rate, Customer Insights, Data Science, Demand Generation, Digital Tools (Inactive), Microsoft Power Business Intelligence (BI), Sales Channel Development

Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

June 25, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Skills & Tags

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Aplyr's read

Coca-Cola is a global leader in the beverage industry, attracting professionals passionate about brand innovation and market expansion.

Synthesized from recent postings & public sources

What's promising

  • Coca-Cola's global brand recognition provides a stable platform for career growth.
  • Diverse product portfolio offers opportunities in various market segments.
  • Strong focus on marketing innovation supports creative career paths.

What to watch

  • Intense competition in the beverage market pressures profit margins.
  • Environmental concerns over plastic waste impact public perception.
  • Regulatory challenges in different markets can complicate operations.

Why Coca-Cola

  • Coca-Cola's extensive global distribution network is unmatched.
  • The company's commitment to brand legacy drives consistent consumer loyalty.
  • Innovative marketing strategies keep Coca-Cola relevant across generations.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Coca-Cola

The Coca-Cola Company is a multinational beverage corporation known for its flagship product, Coca-Cola, and a wide range of other non-alcoholic beverages.

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