About the role

Aplyr's Quick Take

This role is for a senior Product Marketing Manager focused on the Development portfolio at Benchling. You'll be responsible for shaping marketing strategies, go-to-market execution, and product positioning while working closely with various teams, including Product and Sales. It's a hands-on individual contributor role with a strong emphasis on strategic ownership in a growth-stage company.

Good fit

Ideal candidates have over 10 years of experience in Product Marketing within high-growth B2B SaaS or biotech environments. You should be comfortable navigating ambiguity, possess strong leadership skills, and have a knack for translating complex concepts into clear messaging.

Worth noting

The role requires a deep understanding of biotech and life sciences, which may limit applicants without that background. The salary range is quite broad, suggesting flexibility based on experience.

ROLE OVERVIEW

Benchling is seeking a senior Product Marketing Manager to own the marketing strategy and go-to-market for our Development portfolio. In this role, you will help define how modern biotech teams develop, scale, and manufacture life-changing therapies using data, software, and AI.

This role is ideal for a strong generalist Product Marketing leader who thrives in growth-stage environments and wants real strategic ownership.

You will operate as a strategic partner to Product, Sales, Marketing and senior executive leadership - owning key market decisions while remaining a hands-on senior individual contributor shaping positioning, launches, and GTM execution.

RESPONSIBILITIES

WHAT YOU WILL DO

Own the Development marketing strategy: Define segmentation, positioning, and narrative for Benchling’s Development portfolio.
Lead go-to-market: Own GTM strategy and execution for new and existing products, from launch planning through field readiness and scaling adoption.
Be the voice of the customer: Synthesize customer insights, market trends, and competitive intelligence into clear recommendations for leadership.
Shape product direction: Influence roadmap prioritization by bringing clear market insights, customer feedback, and competitive perspective.
Build clear, compelling messaging: Translate complex scientific and technical capabilities into differentiated value for Development scientists, IT leaders, and executives.
Enable the field: Deliver high-quality positioning and enablement that helps Sales and Solutions teams win with confidence.
Drive revenue impact: Partner with Product and Revenue leaders to develop annual and quarterly plans tied to pipeline, ARR, and expansion.

WHAT SUCCESS LOOKS LIKE

Benchling has a clear, differentiated Development narrative in the market
Sales and Solutions teams confidently position Development use cases
Product decisions reflect market-driven prioritization
Development products show strong adoption and expansion momentum

QUALIFICATIONS

10+ years of experience in Product Marketing or related roles at high-growth B2B SaaS, AI, or enterprise technology companies
Strong cross-functional leadership and experience operating with senior stakeholders
Ability to move between strategy and execution in ambiguous environments
Experience translating complex products into clear, compelling stories
Curiosity and appetite to learn biotech Development workflows and regulated environments
Background in biotech, life sciences software, or scientific tooling is a plus, not a prerequisite

HOW WE WORK

We offer a flexible hybrid work arrangement that prioritizes in-office collaboration. Employees are expected to be on-site 3 days per week (Monday, Tuesday, and Thursday).

SALARY RANGE

Benchling takes a market-based approach to pay. The candidate's starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and work location. For this role the base salary range is $191,250 to $258,750.

To help you determine which zone applies to your location, please see this resource. If you have questions regarding a specific location's zone designation, please contact a recruiter for additional information.

Total Compensation includes the following:

Competitive total rewards package
Broad range of medical, dental, and vision plans for employees and their dependents
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Skills & Tags

go ai ios data product design marketing sales

Aplyr's read

Benchling is a cutting-edge cloud platform revolutionizing life sciences R&D, attracting talent passionate about biotechnology innovation and technical excellence.
Synthesized from recent postings & public sources

What's promising

•Benchling's platform significantly accelerates scientific research and development processes.
•The company fosters an innovative culture focused on biotechnology and pharmaceuticals.
•Benchling offers diverse roles in engineering, product, and customer success, appealing to a wide range of professionals.

What to watch

•The rapid pace of innovation may lead to high-pressure work environments.
•Benchling's niche focus on biotechnology might limit appeal to non-specialists.
•Limited public information about company culture and employee satisfaction.

Why Benchling

•Benchling's platform uniquely integrates data management with workflow automation for life sciences.
•The company empowers scientists with tools specifically designed for biotech innovation.
•Benchling's focus on R&D cloud solutions differentiates it from generic tech companies.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Benchling

Benchling

benchling.com

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Benchling is a life sciences R&D cloud platform that streamlines the process of scientific research and development. By providing tools for data management, collaboration, and workflow automation, Benchling empowers scientists to accelerate innovation in biotechnology and pharmaceuticals.