About the role
Job Description Summary:
Senior Director, Integrated Marketing Experiences (IMX) – Germany
Location: Germany
Shape How an Icon Connects
At Coca-Cola, connection is everything. Every touchpoint—digital, physical, cultural—is an opportunity to create impact at scale.
We’re seeking a Senior Director, Integrated Marketing Experiences (IMX) to lead how our brands come to life across Germany. This is a pivotal leadership role—where strategy, creativity, and precision meet to influence millions of consumer moments every day.
The Opportunity
As the architect of IMX in Germany, you will define how our portfolio shows up across the full consumer journey—seamlessly integrating media, content, partnerships, and experience.
You will:
Shape a best-in-class IMX strategy across all brands
Orchestrate full-funnel connections that drive both brand equity and growth
Lead high-impact media investment and optimisation across all channels
Partner across Brand, Commercial, and Bottling teams to deliver unified execution
Elevate performance through data-led decision making and advanced measurement
You will also guide a high-performing team and a world-class ecosystem of agencies and platform partners—setting the standard for excellence, innovation, and accountability.
The Profile
You are a seasoned marketing leader with deep expertise in integrated marketing and media, equally fluent in creativity and analytics.
10–15+ years in IMX, media, or integrated marketing leadership
Proven track record driving impact across complex, multi-brand environments
Strong command of data-driven marketing, performance, and measurement
Exceptional stakeholder leadership and team development capabilities
Fluent in German
Why This Role
This is a rare opportunity to:
Shape connections for one of the world’s most iconic brand portfolios
Operate at the intersection of creativity, culture, and commercial impact
Lead transformation in a dynamic, highly competitive market
Create What Connects
If you’re driven to build meaningful, measurable connections at scale—and to redefine what marketing excellence looks like—we’d love to hear from you.
Skills:
Location(s):
GermanyCity/Cities:
BERLINTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
July 16, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Aplyr's read
Coca-Cola is a global leader in the beverage industry, attracting professionals passionate about brand innovation and market expansion.
What's promising
- •Coca-Cola's global brand recognition provides a stable platform for career growth.
- •Diverse product portfolio offers opportunities in various market segments.
- •Strong focus on marketing innovation supports creative career paths.
What to watch
- •Intense competition in the beverage market pressures profit margins.
- •Environmental concerns over plastic waste impact public perception.
- •Regulatory challenges in different markets can complicate operations.
Why Coca-Cola
- •Coca-Cola's extensive global distribution network is unmatched.
- •The company's commitment to brand legacy drives consistent consumer loyalty.
- •Innovative marketing strategies keep Coca-Cola relevant across generations.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Coca-Cola
The Coca-Cola Company is a multinational beverage corporation known for its flagship product, Coca-Cola, and a wide range of other non-alcoholic beverages.
