About the role
Company Overview:
As a Business Development Rep (BDR), you will play a crucial role in driving the growth of our SaaS solutions. Your primary responsibility will be to identify and qualify potential customers, build relationships, and generate new business opportunities. You will work closely with the sales and marketing teams to ensure a seamless transition from lead generation to sales closure.
What you’ll do:
Inbound Lead Generation -20%
- Track inbound inquiries and engage with prospects in a timely manner to maximize interest and conversion potential.
- Qualify marketing leads to understanding their challenges, priorities, and readiness. Gather insights into authority, needs, urgency, and decision-making processes to ensure a smooth handoff to Sales Executives.
- Follow up with prospects who interact with marketing campaigns (e.g., content downloads, email clicks, webinar attendees, event registrations, or event presentation attendees). Evaluate their needs and interest levels, nurturing them until they are ready for a meeting.
Outbound Lead Generation – 80%
- Research target accounts by analyzing companies within our Ideal Customer Profile (ICP) to understand their dealer management challenges, goals, and how our solutions can address their needs.
- Perform contact discovery by identifying the right decision-makers and key influencers within the dealership.
- Use Salesforce and our sales engagement tool to execute a mix of personalized emails, calls, and LinkedIn activities. Introduce, nurture, and educate prospects on Lightspeed solutions.
- Ensure qualification targets/ objectives are achieved monthly, quarterly, and annually.
What you should have:
Qualifications:
- Bachelor's degree in Business, Marketing, or relative experience
- 2+ years of proven experience in sales or business development, preferably in the SaaS industry.
- Motivated individual who thrives in fast-paced environments and demonstrates a proven ability to initiate conversations and build lasting relationships.
- Exceptional verbal and written communication skills, with the ability to craft personalized emails and effectively convey how our solutions meet the unique needs of each prospect.
- Proficient with CRM platforms and prospecting tools such as Salesforce, HubSpot, Outreach, ZoomInfo, and LinkedIn Sales Navigator, with a willingness to learn new technologies.
- A collaborative mindset with a commitment to contribute to team goals and foster a shared sense of success.
Inclusion and Diversity at Lightspeed:
At Lightspeed, we celebrate the uniqueness of every individual and encourage diverse perspectives. We believe that inclusion drives innovation and fosters meaningful connections. We are committed to building an environment where everyone feels valued and empowered to make an impact.
Equal Employment Opportunity Statement:
Lightspeed is an Equal Opportunity Employer and is dedicated to building a diverse and inclusive workforce. All qualified applicants will be considered for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, religion, age, disability, veteran status, or any other protected category.
Important Note:
Applicants must be authorized to work in the U.S.
Ready to apply?
Take the next step in your career—apply today and join a team where your skills will make an impact!
Aplyr's read
Lightspeed DMS specializes in cloud-based solutions for automotive dealerships, attracting tech-savvy professionals keen on transforming dealership operations and customer interactions.
What's promising
- •Growing demand for digital transformation in automotive dealerships boosts Lightspeed DMS's market relevance.
- •Recent hires in diverse roles suggest robust growth and expansion plans.
- •Focus on customer experience improvement aligns with industry trends towards enhanced service delivery.
What to watch
- •Highly competitive automotive tech market could pressure profit margins.
- •Dependence on dealership adoption rates may impact revenue stability.
- •Rapid tech changes necessitate continuous product innovation, posing resource challenges.
Why Lightspeed DMS
- •Cloud-based platform specifically tailored for automotive and equipment dealerships.
- •Comprehensive suite of tools designed to streamline dealership operations.
- •Strong emphasis on enhancing customer experience through technology integration.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Lightspeed DMS
Lightspeed DMS provides cloud-based software solutions for the automotive and equipment dealership industries, focusing on improving operational efficiency and customer experience.
