About the role

Aplyr's Quick Take

This role is about leading user acquisition strategies at Huckleberry Labs, focusing on both paid and organic growth methods. You'll manage a team and collaborate closely with product and engineering to create growth mechanisms like referral loops and viral sharing. It's a senior-level position that combines strategic oversight with hands-on marketing leadership.

Good fit

Ideal candidates have significant experience in user acquisition, particularly in tech or app-based environments, and are comfortable managing teams. A strong background in both paid and organic marketing strategies is essential, along with a collaborative working style.

Worth noting

The role emphasizes a balanced approach to both paid and organic growth, which is less common in similar positions. Additionally, the focus on product-led growth mechanics suggests a need for innovative thinking beyond traditional marketing tactics.

About Huckleberry

At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.

Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.

We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.

About the role

We are hiring a Senior Director of User Acquisition and Growth to lead scalable, efficient user acquisition for Huckleberry as the marketing lead in the Growth Pod.

This is not a performance marketing role with organic as an afterthought — or vice versa. We're looking for a leader who commands both paid and organic acquisition with equal fluency, and who goes one step further: designing product-led growth mechanics: referral loops, viral invite flows, in-product sharing moments that build compounding acquisition flywheels and reduce dependence on paid over time.

This leader reports to the VP of Brand Marketing, manages a multi-disciplinary team, and serves as the primary marketing principal within the cross-functional Growth Pod (Product, Engineering, Analytics, UX Design).

Skills & Tags

go rust ai data analytics product design marketing

Aplyr's read

Huckleberry Labs leverages technology to transform the insurance landscape, attracting tech-savvy professionals eager to innovate within the insurance sector.
Synthesized from recent postings & public sources

What's promising

•Focuses on simplifying insurance processes using advanced technology.
•Offers remote work opportunities for various senior roles.
•Targets small businesses and individuals, a growing market segment.

What to watch

•Operates in a highly competitive insurtech market.
•Success depends heavily on technology adoption by traditional insurance users.
•Limited public information about financial stability and growth metrics.

Why Huckleberry Labs

•Specializes in insurance solutions specifically for small businesses.
•Combines data analytics with insurance to enhance user experience.
•Emphasizes remote work, appealing to a diverse talent pool.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Huckleberry Labs

Huckleberry Labs

huckleberrycare.com

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Huckleberry Labs is a technology company focused on providing innovative insurance solutions for small businesses and individuals, leveraging data and technology to streamline the insurance process.