Senior Events Marketing Specialist

Role overview

This role leads execution and optimization of a portfolio of B2B events that drive demand, revenue, and brand perception, and feeds insights and recommendations into the broader event strategy. This person will own end-to-end planning and execution for a portfolio of high-impact events, tradeshows, dinners, swag initiatives, and thought leadership opportunities.

They will work closely with the Sr. Manager of Events, the Director of Brand Marketing, Sales, and cross-functional partners to set goals, define measurement frameworks, and report on performance and insights from our events program.

What you'll do

• Lead end-to-end execution of marketing events, with a primary focus on hospitality events, automotive tradeshows, and VIP customer advisory boards and summits (virtual and in-person). 
• Own event planning and project management, including defining objectives, target audiences, key messages, event formats, timelines, and success metrics.
• Lead Cvent implementation and optimization with cross-functional stakeholders.
• Own relationships with vendors and partners, including procurement, negotiating, and managing contracts, deliverables, and performance.
• Monitor tasks and project assignments, ensuring project schedules are met, risks are surfaced early, and changes are communicated to stakeholders.
• Collaborate cross-functionally with Brand, Sales, Product, Creative, and broader marketing teams to ensure events are aligned to GTM priorities and executed on time and on brand.
• Manage event orders, shipments, and on-site needs, including signage, giveaways, name badges, lanyards, and attendee/participant swag, ensuring a high-quality attendee experience.
• Design and oversee pre-, during-, and post-event communication plans, including invites, reminders, on-site guidance, follow-up, and surveys to maximize registration, attendance, and engagement.
• Facilitate and secure speaking and sponsorship opportunities, partnering with internal stakeholders who own content to shape a compelling on-site presence.
• Own and track annual event and membership budgets for your programs; forecast, reconcile expenses, and maintain accurate records.
• Identify project and program risks and develop contingency plans to ensure successful execution despite changing conditions.
• Support and improve event marketing operations, including processes for survey sends, list pulls, invite sends, registration workflows, and lead handoff.
• Prepare and present event performance reports (e.g., attendance, engagement, lead quality, pipeline impact, ROI) with clear insights and recommendations for optimization.
• Contribute to event best practices and playbooks, helping to evolve how we plan, execute, measure, and scale events over time.

What you'll bring

• 6+ years of B2B marketing event management experience (automotive, technology, or SaaS experience preferred), including high-touch hospitality events or VIP programs.
• Proven track record owning execution for complex, multi-stakeholder events and tradeshows, from brief and planning through on-site presence and post-event analysis.
• Demonstrate strong business and financial acumen, can connect event strategy to revenue, customer healt