Client Partner (Media Planning)

 

About Us 

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different.  

When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.  

Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.  

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.  

 

Role Description 

There is a really exciting opportunity to join our brand new Team UTD, a fully integrated media and creative team working together on NatWest. This team is agile, fast-paced and truly revolutionary in the operating model and way we work.  

 

As the Head of Design (Planning) on NatWest, you are fully accountable for the Planning product for NatWest and hold the complete ownership of all planning outputs.  You deeply understand the business opportunities, category dynamics, audience behaviours and how media consumption is evolving. You are passionate about not just paid, but how the total media ecosystem works together across OESP. Comfortable with data, culture and ruthless insight, you are at the forefront of bringing the next generation of planning across the full ecosystem to life. Working closely with the Head of Strategy and the creative teams, you’ll drive cohesive approaches that cover strategy to execution, responsible for driving innovation across our OESP planning product for NatWest. 

 

You own the governance of planning, ensuring frameworks, tools and measurement is embedded into the planning team, supporting the team’s efforts to ensure brilliant OESP comms planning, design, flawless execution, and most importantly, delivery on KPIs and business results for your client. 

Key Responsibilities

Client  

• Builds and maintains executive-level relationships (senior clients, media/data partners, industry leaders) and ensures the servicing function aligns with and drives these relationships.  

• Accountable for the planning product delivered to NatWest across all franchises, and is adaptable in their understanding for brand, retail, B2B and UHNWI 

• Actively leads the articulation and evolution of the NatWest product: collaborates across media, analytics, creative and vendor teams to ensure best-in-class output.  

• Is the voice for the consumer to NatWest, and delivers audience first planning 

• Responsible for POV’s on industry changes / news and outlining impact on clients   

• Understand and demonstrates expertise through channel trends 
• Drives innovation and experimentation 

Internal  

• Drives the Planning team on NatWest, motivating and developing our talent from Group Director through to Associate 

• Works hand in hand with the Head of Strategy and creative teams, and Client Leads -  

• Collaborates with the team to ensure all documentation provided to NatWest is of high quality and ladders up to our overall planning strategy 

• Is a senior collaborator in Team UTD and contributes to overall team culturegoaidataanalyticsproductdesign