About the role
At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.
If you are an Internal Candidate, please apply via our Internal Job Board.
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To thrive as a company and meet our impact goals, we must cultivate a culture of high-performance. We know managers are often the single-largest driver of employee satisfaction and growth, and our talent is our biggest asset. Because of that, we’ve identified consistent expectations for all of Guild’s people managers — helping you know what to expect from your experience here.
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We are seeking a strategic, data-driven, and creative Senior Marketing Manager - Public Sector to lead high-impact marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth as Guild advances the next frontier of workforce education and career mobility in the public sector. This represents a new sector for Guild and will require a full funnel approach to establish ourselves and generate opportunities.
This role will own key marketing programs end-to-end — from strategy and planning through execution and performance optimization — and partner cross-functionally to deliver measurable business outcomes. You’ll contribute to building early-stage strategies for how we market Guild’s mission at the state and local level.
The ideal candidate blends strong business acumen with hands-on execution, thrives in fast-paced environments, and has experience influencing stakeholders across functions.
Key Responsibilities
Strategy & Planning
- Develop and execute integrated marketing strategies aligned to business and revenue goals
- Translate company objectives into clear marketing roadmaps and campaign plans
- Identify growth opportunities through market, customer, and competitive insights
- Manage annual and quarterly marketing planning processes
Campaign & Program Leadership
- Lead cross-channel marketing campaigns (digital, content, events, product marketing, partnerships, etc.)
- Oversee messaging strategy and ensure brand consistency across touchpoints
- Collaborate with Product, Sales, Revenue, and Customer teams to align go-to-market efforts
- Drive launches for new products, features, or strategic initiatives
Performance & Optimization
- Establish KPIs and reporting frameworks to measure marketing effectiveness
- Analyze campaign performance and translate data into actionable insights
- Optimize channel mix and budget allocation to maximize ROI
- Present results and strategic recommendations to senior leadership
Stakeholder & Team Leadership
- Influence and align cross-functional partners
- Manage external vendors and agency relationships as needed
- Mentor junior marketers and contribute to team development
- Champion best practices in marketing operations, experimentation, and execution
Qualifications
Required
- 6–10+ years of performance marketing experience
- Proven experience leading multi-channel marketing programs
- Strong strategic thinking and business acumen
- Demonstrated
Aplyr's read
Guild transforms workforce education by partnering with employers to offer tailored training, attracting professionals passionate about learning and development in tech-driven environments.
What's promising
- •Guild partners with leading employers to provide education benefits, enhancing employee skills and career growth.
- •The company focuses on innovative education technology, attracting talent interested in cutting-edge solutions.
- •Guild's mission-driven culture appeals to those passionate about workforce development and education.
What to watch
- •Guild's reliance on employer partnerships may limit growth if partnerships falter.
- •The competitive ed-tech market poses challenges for Guild to maintain differentiation.
- •Rapid industry changes require constant adaptation, which can strain resources and staff.
Why Guild
- •Guild uniquely integrates education with employment, creating direct career advancement paths.
- •The platform offers a rare blend of technology and education, appealing to tech-savvy educators.
- •Guild's focus on employee education benefits distinguishes it from traditional ed-tech companies.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Guild
Guild is a workforce education platform that partners with employers to provide education and training opportunities for their employees.
