Senior Marketing Manager - Public Sector

Confirmed live in the last 24 hours

Guild

United States

On-site

Posted March 23, 2026

Job Description

At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.

If you are an Internal Candidate, please apply via our Internal Job Board.

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To thrive as a company and meet our impact goals, we must cultivate a culture of high-performance. We know managers are often the single-largest driver of employee satisfaction and growth, and our talent is our biggest asset. Because of that, we’ve identified consistent expectations for all of Guild’s people managers — helping you know what to expect from your experience here.

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We are seeking a strategic, data-driven, and creative Senior Marketing Manager - Public Sector to lead high-impact marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth as Guild advances the next frontier of workforce education and career mobility in the public sector. This represents a new sector for Guild and will require a full funnel approach to establish ourselves and generate opportunities.

This role will own key marketing programs end-to-end — from strategy and planning through execution and performance optimization — and partner cross-functionally to deliver measurable business outcomes. You’ll contribute to building early-stage strategies for how we market Guild’s mission at the state and local level.

The ideal candidate blends strong business acumen with hands-on execution, thrives in fast-paced environments, and has experience influencing stakeholders across functions.

Key Responsibilities

Strategy & Planning

Develop and execute integrated marketing strategies aligned to business and revenue goals
Translate company objectives into clear marketing roadmaps and campaign plans
Identify growth opportunities through market, customer, and competitive insights
Manage annual and quarterly marketing planning processes

Campaign & Program Leadership

Lead cross-channel marketing campaigns (digital, content, events, product marketing, partnerships, etc.)
Oversee messaging strategy and ensure brand consistency across touchpoints
Collaborate with Product, Sales, Revenue, and Customer teams to align go-to-market efforts
Drive launches for new products, features, or strategic initiatives

Performance & Optimization