About the role

Aplyr's Quick Take

The Customer Excellence Lead is responsible for ensuring effective customer engagement through strategic planning and execution of marketing initiatives. This role focuses on content activation, omnichannel orchestration, and capability development across teams, making it an individual contributor position with a strong emphasis on operational excellence.

Good fit

This role is ideal for someone with a background in marketing or customer engagement, likely with 5-7 years of experience. A collaborative working style and ability to manage multiple projects simultaneously will help candidates thrive here.

Worth noting

The position emphasizes the use of specific frameworks (ICE, IpEx, IMEx) for execution excellence, which may require familiarity with these methodologies. The hybrid work model suggests flexibility, but the role's demands may lead to a high-pressure environment during launches.

Job Description Summary

#LI-Hybrid

The Customer Excellence Lead acts as the execution engine for customer engagement success, ensuring launch readiness, high-quality content activation and precise omnichannel orchestration. The role governs and deploys execution excellence frameworks such as ICE, IpEx and IMEx to drive consistent standards across teams, while leading capability development to future-proof the organization and maximize customer engagement impact.

Job Description

Job Purpose

Serve as the execution engine for customer engagement success by ensuring launch readiness processes are strategically planned, content is activated across channels and customer journeys are orchestrated with precision. The role oversees execution excellence frameworks such as ICE, IpEx and IMEx, and leads capability development across the organization to enable consistent, compliant and high-impact engagement.

Major Accountabilities

Content Activation & Channel Orchestration

Ensure content created by Therapeutic Areas, Value & Access, Communications, Patient Advocacy and Medical Affairs is activated and usable across field force and functional platforms (OnCore CRM).
Ensure customer journeys are validated, aligned with content usage and optimized for impact.
Provide omnichannel implementation guidance and channel upskilling including SFMC orchestration and iCVA usage.
Oversee tagging, FUSE uploads and MLR processes to ensure execution standards across Commercial, V&A and Medical teams.
Provide customer journey insights to continuously refine engagement.
Execute integrated customer journeys across CRM, SFMC and rep-triggered tools aligned with TA strategies.

ICE Deployment & Orchestration

Orchestrate all ICE ways of working including workshops and handshake meetings at country level.

Marketing Excellence & One Brand Plan Orchestration

Ensure One Brand Plan milestones are executed on time with clear metrics and governance.
Drive marketing excellence standards and OBP framework implementation to uplift marketer capability and future-proof execution.

Launch Excellence Orchestration

Ensure end-to-end execution of local Launch Readiness Reviews (LRR).
Partner with global and regional teams to enhance launch readiness processes and operational excellence.

Capability Building

Act as the country voice of learning within learning governance forums.
Deploy and localize global learning curricula aligned to country needs and international priorities.
Partner with TA Heads and functional leads to align capability development with business priorities.
Support change management and adoption of new tools, journeys and standards.

Training Execution & Delivery

Deliver and localize global learning experiences ensuring relevance and impact.
Collaborate with technology owners to support implementation and usage of capability tools.
Ensure best-practice sharing and consistent onboarding across field and office-based roles.
Monitor training adoption and effectiveness and report outcomes to functional leadership.

Omnichannel Orchestration & Customer Journeys

Provide implementation guidance and upskilling on SFMC, iCVA, RTEs and video calls.
Design and deliver targeted capability building on content activation and omnichannel standards.
Support handshake meetings between international and local brand teams to ensure operating model adoption.

Leadership & Culture

Foster an engaged, high-performance culture through clear goals, coaching and continuous development.
Attract, develop and retain future-ready talent and strengthen succession pipelines.
Role model Novartis Leadership Expectations and Behaviors with a growth mindset.

Skills Desired

Agility, Cross-Functional Collaboration, Customer Engagement, Customer Experience, Customer Insights, Data Analytics, Data Strategy, Digital Marketing, Marketing Strategy, Market Research, Media Campaigns, Product Marketing, Stakeholder Engagement, Stakeholder Management, Team Leadership, Waterfall Model

Aplyr's read

Novartis is a Swiss-based global healthcare leader, known for its focus on innovative medicines and commitment to addressing patient needs through diverse roles.
Synthesized from recent postings & public sources

What's promising

•Novartis invests heavily in research and development, driving innovation in pharmaceuticals.
•The company offers a wide range of global career opportunities across various fields.
•Strong focus on cutting-edge therapies, including gene therapy and AI-driven solutions.

What to watch

•Regulatory challenges can impact the speed of drug approval and market entry.
•High competition in the pharmaceutical industry requires constant innovation to maintain market position.
•Complex organizational structure may slow decision-making processes.

Why Novartis

•Novartis has a robust pipeline of innovative medicines, setting it apart in the healthcare sector.
•The company emphasizes a diverse and inclusive workplace culture across its global operations.
•Novartis is a leader in digital transformation within pharmaceuticals, integrating AI and data science.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Novartis

Novartis

novartis.com

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Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide. It focuses on innovative medicines, generics, and eye care.