Digital Experience App Strategy Manager

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

• The Digital Experience App Strategy Manager supports QVC and HSN, and will lead the app strategy to drive acquisition, engagement, retention, and platform performance.

 

Where You'll Work

• This role is hybrid and will require you to be onsite in West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, NJ, DE. Relocation assistance is not available for this role.

What You'll Do

• Lead and improve the QVC & HSN app strategy to improve performance, achieve KPIs, and enhance the customer experience.

• Be the business lead for the NextGen app experience, partnering with IT, program managers, and marketing teams on app development and retention initiatives.

• Oversee app acquisition campaigns end to end, including planning, execution, performance analysis, and optimization.

• Drive engagement and retention strategies through push notifications, in-app messaging, SMS, and related platform capabilities.

• Analyze app and campaign performance on a weekly and monthly basis using tools such as Adobe Analytics, Tableau, Localytics, and Branch to inform future strategy.

• Partner with testing teams to lead A/B testing and optimization efforts, from ideation through implementation, to improve platform performance.

• Build relationships across marketing, IT, web development, eCommerce, planning, and external partners to support overall app growth.

 

What You'll Bring

• Bachelor's degree in business, marketing, merchandising, digital, or a related field — or equivalent experience.

• 5–7 years of experience in a digital commerce or marketing environment, or an equivalent combination of training and experience.

• Ability to translate data into clear insights and recommendations for stakeholders.

• Tableau, Adobe Analytics, and similar tools.

 

#LI-AZ1

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.