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Overview
Lead / Manager

Director, Programs (Bangkok-based, Relocation Provided)

Confirmed live in the last 24 hours

Agoda

Agoda

Bangkok, Thailand
On-site
Posted March 30, 2026

Job Description

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.  

 

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

 

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

About the Supply Team

This role sits within Agoda’s Supply organization (800+ globally), the commercial engine of the company. Supply partners closely with hotels, airlines, and travel providers to drive growth, revenue, and competitiveness through centralized programs, data‑driven strategies, and scalable execution.

You will join the Programs function under Supply, responsible for building cross‑market, centralized initiatives that protect Agoda’s competitive position across Asia.

  • Reports to: AVP of Supply

  • People management: 1 direct report initially, with scope to expand

Role Overview

As Director, Programs (Competitor Defense), you will own Agoda Supply’s centralized competitor defense strategy across multiple markets. This is a high‑impact, senior leadership role responsible for turning complex competitive signals into structured programs, measurable outcomes, and executive‑level insights.

You will design, scale, and operate defense programs that respond to competitor moves (pricing, incentives, partner behavior, market dynamics), working closely with Product, Marketing, Analytics, and Regional Supply leaders to drive unified execution.

This role requires strong strategic judgment, deep analytical capability, comfort with ambiguity, and the ability to influence at SVP/C‑level.

What You’ll Do: 

Lead Centralized Competitor Defense Programs
  • Design and own Agoda Supply’s competitor defense framework across markets
  • Translate market intelligence, partner signals, and co
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