About the role

Farfetch is a leading global marketplace for the luxury fashion industry, connecting customers in over 190 countries with items from more than 50 countries and over 1,400 of the world’s best brands and charming boutiques from around the world. Farfetch opens a world of luxury for endless expressions of style, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.

MARKETING

We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.

LONDON

Our London office is located in Old Street, London’s tech hub, and is home to a wide range of teams. Our open space is ideal for collaborative work and sharing ideas. We also have a large outdoor terrace, which is the perfect spot to have a team lunch or host events.

THE ROLE

The Performance Marketing Specialist supports the execution and day-to-day management of Global Paid Social and Display campaigns. Working closely with the Performance Marketing Manager, they’ll help plan, optimise, and report on campaigns, while coordinating with external partners to deliver against channel OKRs. The role requires a solid understanding of Paid Social and Display, including platform dynamics and market nuances, alongside strong analytical skills to interpret performance and drive optimisation. The candidate should be highly numerate, proactive, and confident communicating with both internal stakeholders and external partners. A strong grasp of digital marketing within a luxury e-commerce context is essential, with an understanding of how broader commercial factors (e.g. pricing, promotions) influence performance.

Skills & Tags

ai data marketing

Aplyr's read

Farfetch connects luxury fashion enthusiasts with global boutiques, offering unique and hard-to-find items while emphasizing sustainability in the fashion industry.
Synthesized from recent postings & public sources

What's promising

•Farfetch provides access to exclusive luxury fashion items not easily found elsewhere.
•The company promotes sustainable fashion through its marketplace model.
•Farfetch's global reach connects consumers with boutiques worldwide, enhancing shopping diversity.

What to watch

•Farfetch faces intense competition from other luxury e-commerce platforms.
•The luxury market's volatility can impact Farfetch's financial performance.
•Logistics and supply chain complexities may challenge Farfetch's operational efficiency.

Why Farfetch

•Farfetch's platform offers a distinctive blend of luxury and sustainability.
•It connects consumers with an extensive network of global boutiques.
•Farfetch's marketplace model supports smaller boutiques by providing a global sales platform.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Farfetch

Farfetch

farfetch.com

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Farfetch is a global online luxury fashion retail platform that connects consumers with a wide range of boutiques and brands around the world. It offers a unique shopping experience by providing access to hard-to-find luxury items and promotes sustainable fashion through its marketplace model.