About the role
Job Description:
Key responsibilities:
Manage and optimize digital advertising campaigns across various platforms to maximize performance and ROI.
Analyze digital marketing data, including website analytics, campaign metrics, and customer behavior, to extract valuable insights and identify areas for improvement.
Conduct thorough market research and competitor analysis to stay informed about industry trends and identify opportunities for strategic campaign optimization.
Strategically assess campaign progress and make data-driven optimizations to ensure optimal results.
Identify and capitalize on opportunities to increase campaign exposure and reach for new campaigns.
Collaborate with cross-functional teams to align strategies and ensure consistent tracking and reporting of digital performance across channels.
Requirements:
1-2 years within digital performance (search, display and social) responsible for delivering against performance targets.
Strong experience and technical understanding of Performance Marketing / e-Commerce.
Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships
Strong numerical skills and attention to detail.
Fluent written and spoken English and Chinese is a must.
Proficiency in Word, Excel and PowerPoint.
Location:
Hong KongBrand:
IprospectTime Type:
Full timeContract Type:
PermanentAplyr's read
Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
What's promising
- •Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
- •The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
- •Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.
What to watch
- •The advertising industry is highly competitive, posing challenges for maintaining market share.
- •Rapid technological changes require constant adaptation, which can be demanding for employees.
- •Limited public information about employee satisfaction and work-life balance at Dentsu.
Why Dentsu
- •Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
- •Its global presence allows for cross-cultural marketing strategies and insights.
- •Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Dentsu
Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.
