About the role
ABOUT US:
Digimarc (NASDAQ: DMRC) is building the trust layer for the modern world. As AI accelerates how we produce, share, and interact with the world, the risks of fraud, counterfeiting, and misinformation are growing exponentially. Our innovative, highly scalable, and ultra-secure solutions make it possible for consumers, businesses, and intelligent systems to instantly verify what’s real, protect what matters, and transact with confidence. Digimarc’s solutions for loss prevention, authentication, and digital are built to counter the speed and sophistication of today’s AI-enabled threats. Trusted by the world’s central banks to deter the counterfeiting of global currency, we exist to protect truth in every interaction, spanning both the physical and digital worlds.
ABOUT THE ROLE…
We’re hiring a Senior Business Development Representative (BDR) to drive pipeline for Digimarc’s digital watermarking solutions. Reporting to the Manager of Business Development, you’ll own early-stage sales—from outbound prospecting through qualified opportunity handoff.
This is a high-impact role for a self-sufficient BDR who can run discovery, qualify using MEDDPICC, and build multi-threaded relationships with minimal oversight. You’re fluent in modern prospecting tools (Salesforce, Gong, ZoomInfo) and use AI (e.g., ChatGPT, Claude) to research, personalize outreach, and scale your output.
Travel: ~10%
WHAT YOU WILL DO…
- Generate qualified pipeline through targeted outbound (phone, email, social, events)
- Identify and prioritize accounts based on ICP, use cases, and buyer pain
- Run initial discovery and qualify opportunities using MEDDPICC
- Capture and document key stakeholders (champion, economic buyer, decision criteria) for clean handoff to Account Directors
- Build and multi-thread relationships across key accounts
- Partner closely with Account Directors to progress opportunities
- Create and iterate outbound cadences using Gong and performance data
- Leverage AI tools to accelerate research, personalize messaging, and build repeatable workflows
- Maintain high-quality CRM hygiene in Salesforce (activities, contacts, next steps)
- Stay current on industry trends, competitive landscape, and messaging
- Mentor junior BDRs as needed
WHAT WE ARE LOOKING FOR…
- 1–2+ years of SDR/BDR experience
- Experience qualifying deals and navigating stakeholders (champion, economic buyer, etc.)
- Familiarity with MEDDPICC or similar sales methodology
- Experience with sales tools: Salesforce, ZoomInfo, Gong, HubSpot, Sales Navigator
- Proven ability to use AI tools (e.g., ChatGPT, Claude) to improve prospecting efficiency and quality
- Strong written and verbal communication skills; able to engage senior stakeholders
- Comfortable in a high-activity, outbound environment (phone-first mindset)
- Coachable, adaptable, and accountable to activity and pipeline metrics
- Collaborative, team-oriented approach to pipeline generation
Benefits:
- Comprehensive Benefits Including Medical, Dental, Vision, & Retirement Savings Plan
- Restricted Stock Units
- Flexible Paid Time Off & Holidays
- Life Insurance
- Employee Stock Purchase Plan (ESPP)
- Mentorship Opportunities
- Training & Development
Compensation:
Our Culture:
- Collaborative – Stronger together. We embrace diverse perspectives and harness our collective talent to realize our full potential.
- Curious – Listen and look forward. We think differently and seek out opportunities for growth to exceed our stakeholders’ expectations.
- Courageous – Innovate with integrity
Aplyr's read
Digimarc leads in digital watermarking, attracting talent passionate about innovative product tracking and media identification technologies.
What's promising
- •Pioneering digital watermarking technology with strong market presence.
- •Recent hires indicate growth in business development and marketing.
- •Focus on innovation in product tracking solutions.
What to watch
- •Niche market may limit broader industry opportunities.
- •Potential dependency on a limited number of major clients.
- •Technological advancements by competitors could impact market share.
Why Digimarc
- •Proprietary digital watermarking technology sets it apart.
- •Strong emphasis on media and product identification solutions.
- •Experienced leadership team driving technology innovation.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Digimarc
Digimarc is a technology company that specializes in digital watermarking and related technologies, enabling the identification and tracking of products and media.
