Integrated Campaigns & ABM Lead

Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.

Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.

About the role

We're looking for an integrated campaigns leader to build Cursor's integrated marketing function from scratch — the programs, content, and channels that drive enterprise awareness, generate pipeline, and move executive buyers through a complex sales cycle.

This is a high-ownership role that sits at the intersection of strategy and execution. In partnership with existing growth pods, you'll define Cursor's enterprise marketing plays, run multi-channel demand generation programs, own the account based marketing strategy, and bring customer stories to life in ways that resonate with technical buyers and economic decision-makers alike. You'll also hire and grow the team that scales all of it.

What you'll do

• Own Cursor's integrated campaigns strategy for new Enterprise accounts — partnering across Marketing to coordinate narratives, content, paid, email, and lifecycle channels into cohesive programs that drive measurable pipeline

• Create and own the strategy for a full-funnel ABM engine with clear pipeline attribution and ROI reporting

• Build and operate marketing programs that attract net new enterprise buyers from first touch through closed-won

• Develop and steward Cursor's enterprise content narrative — the point of view, themes, and messaging frameworks that inform everything from a blog post to a board-level deck

• Establish an editorial calendar and content production system – focused on customer storytelling: original research, executive bylines, industry reports, and editorial content aimed at engineering leaders, CTOs, and technical decision-makers – that scales output without sacrificing quality — including partnering internally, freelancer networks, agency relationships, and AI-assisted workflows

• Own the customer storytelling program: identify, develop, and amplify customer case studies, video testimonials, and reference stories that prove enterprise value across key verticals and use cases

• Partner with Product Marketing to translate product launches and positioning into campaign-ready content and activation plans

• Develop the content and messaging strategy for webinars, virtual events, and digital experiences that drive top-of-funnel awareness and mid-funnel conversion

• Define the metrics that matter and build dashboards that keep the team accountable

• Collaborate with Sales and Revenue Operations to ensure campaign-sourced leads are followed up effectively and that content is serving real buying conversations

• Build, hire, and develop a team of content strategists, campaign managers, and customer marketers who can operate at both the strategic and executional level

You may be a fit if

• You have 8+ years of B2B marketing experience, with meaningful time spent in content, integrated campaigns, or demand generation at a high-growth enterprise software or developer tools company

• You've built and led a team — you know how to hire great marketers, set a high bar for quality, and create a culture where creative work gets done fast

• You have a strong editorial instinct: you can spot a compelling enterprise story, shape a point of view, and hold the line on quality when the calendar is full

• You've run full-funnel demand gen programs with real accountability to pipeline — you understand attribution