About the role

Aplyr's Quick Take

This role is about leading media strategy and execution for Mars' UKI Snacking portfolio. You'll manage communications plans, collaborate with various teams, and oversee a significant budget to drive brand growth and engagement. It's primarily an individual contributor role with some project leadership responsibilities.

Good fit

Ideal candidates have extensive experience in media strategy within a complex organization and strong stakeholder management skills. A background in marketing or communications, along with a collaborative working style, will help you thrive here.

Worth noting

This is a 12-month contract, which may appeal to those looking for temporary opportunities. The role involves navigating regulatory challenges, particularly around HFSS, which could be a unique aspect for candidates familiar with compliance in marketing.

Job Description:

You will be responsible for developing and managing the comms plans for the iconic UKI Mars Snacking portfolio across paid media, content & data to deliver against a variety of KPI’s - ranging from reach & brand awareness through to engagement and conversion.

You will work with the Regional Media, Brand & Content team and dComm teams as well as local UKI stakeholders to ensure seamless implementation of integrated paid, earned, shared and owned brand plans that comply with all relevant legislation. Your final goal is to ensure driving incremental NSV, via the targeted activities we implement across the UK&I cluster.

You will own the UK&I cluster test & learn plan supporting the regional & global test & learn agendas. You will also lead key strategic projects on behalf of the regional media team (e.g. retail media trends, media as a growth lever). You will have the critical responsibility of managing the total A&CP budget for the UK&I cluster.

What are we looking for?

Proven experience working within a matrix organisation.
Exceptional track record of turning media & content investment into growth.
Excellent Stakeholder Management
Able to create and foster strong relationships internally across different markets and externally with our agency partners.

What will be your key responsibilities?

Excellence in Execution – Develops innovative comms (OEP) plans to deliver on brand jobs to be done; leadership of regional/ global workstreams on behalf of UK&I cluster.
Navigating Complex Challenges – managing the cluster’s perspective within the regional agenda with a particular focus on HFSS; leading and aligning regional/ cluster projects
Creating Collaborative Relationships – working effectively with 3 Portfolio leads to align portfolio trade-offs in working A budget creating a ‘voice of one’ before seeking regional alignment on adjustments.
Delivering Consistent Results – using the regional comms strategies as the base, deliver the UK&I cluster executional comms plans (OEP) to drive Global Communications strategy and improved media contribution/ ROI.
Engaging Associates – engaging the whole organisation (cluster, region and global) with great storytelling of our brilliant comms plans, and integrating our agency partners into the business.

What can you expect from Mars?
Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.

Aplyr's read

Mars is a diverse global powerhouse in confectionery, pet care, and food, attracting talent in manufacturing, sales, and technical roles.
Synthesized from recent postings & public sources

What's promising

•Mars offers a wide range of career paths across multiple sectors, including food, pet care, and confectionery.
•The company invests in employee development through programs like the Mars Young Professionals Program.
•Mars provides opportunities for global mobility and cross-functional career growth.

What to watch

•The company's large size may lead to bureaucratic decision-making processes.
•Limited public information about Mars' work-life balance policies.
•Mars' global operations may require frequent travel or relocation for some roles.

Why Mars

•Mars is family-owned, allowing for long-term strategic planning without shareholder pressure.
•The company is known for its iconic brands like M&M's and Snickers, offering strong brand recognition.
•Mars emphasizes sustainability and responsible sourcing in its operations.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Mars

Mars

mars.com

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Mars, Incorporated is a global manufacturer of confectionery, pet care, and food products, known for brands like M&M's, Snickers, Pedigree, and Whiskas.