About the role

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Role Overview

The SEO Manager sits at the intersection of content strategy and product visibility, working across traditional and AI search to ensure SharkNinja shows up wherever customers are looking. This is a hands-on, delivery-focused role responsible for improving organic visibility and revenue. The SEO Manager works closely with content, trading, product, and performance teams to make SEO a given, not an afterthought, using data to prove its value and translating performance into clear, actionable recommendations that connect directly to business outcomes.

Key Responsibilities

Traditional SEO

Facilitate the implementation of our SEO strategy in the UK, recognising market specific nuances

Optimise on-page elements, including optimising website content, meta tags, headers and internal linking structure

Own the organic blog and informational content roadmap to build topical authority

Identify content gaps through competitor analysis and search demand data

Brief and work alongside copywriters and compliance teams to ensure content meets search intent and is legally sound

Collaborate with the PR team and agencies to ensure we have a best-in-class link acquisition strategy

Support DTC campaigns by aligning search strategy with copywriters, creative, and performance teams to maximise discoverability and impact

Work alongside the Performance Marketing team to support the Paid Media leads in maximising cross-channel budget efficiencies

Stay up to date with search engine algorithm changes and adapt strategies accordingly to maintain or improve rankings

Advocate SEO best practices and the benefits of SEO to the wider team

Merchandising SEO

Conduct out in-depth, localised keyword research to identify opportunities for existing categories, products and NPD

Optimise core category and product pages to increase organic visibility and revenue

Identify and address cannibalisation across pages and products

Work with product teams and merchandisers to align on category structure and naming conventions

Report on weekly and monthly performance against forecast and KPI’s

Take a data-driven approach and continuously look for ways to optimise SEO performance, and where relevant, automate

AI Search & Future Readiness

Structure product and category page content to win featured snippets, People Also Ask boxes, and AI Overviews

Identify and optimise for question-based search patterns across all page types

Monitor AI Overview appearances in Google Search Console and third-party tools

Skills & Tags
go rust ai ios data product design marketing

Aplyr's read

SharkNinja excels in creating high-performance kitchen and home appliances, attracting innovative thinkers and problem solvers eager to simplify everyday tasks.
Synthesized from recent postings & public sources

What's promising

•SharkNinja consistently delivers innovative products that resonate with consumers seeking efficiency.
•The company offers diverse roles across global markets, indicating robust international growth.
•SharkNinja's focus on high-performance products attracts talent interested in cutting-edge technology.

What to watch

•Limited public information about the company's work-life balance and employee satisfaction.
•The competitive consumer goods market may pressure SharkNinja's profit margins.
•Potential challenges in maintaining innovation pace as the company scales globally.

Why SharkNinja

•SharkNinja's emphasis on simplifying everyday tasks sets its products apart.
•The company leverages a strong global presence to reach diverse consumer bases.
•SharkNinja's focus on high-performance, innovative appliances differentiates it from traditional consumer goods companies.

Aplyr’s read is generated by AI from public sources. Was it useful?

About SharkNinja

SharkNinja

sharkninja.com

View company

SharkNinja is a consumer goods company specializing in innovative kitchen and home appliances, known for its high-performance products that simplify everyday tasks.