Analyst, Business Intelligence (FTC)

Analyst, Business Intelligence (FTC)

Role Summary and Impact

About WPP Media

WPP Media is the global partner for intelligent growth. In a world where media is everywhere and intelligence is everything, we unify data, people, and technology to deliver measurable outcomes for brands in every market, every day. We are a diverse team of innovators, collaborators, and strategists, driven by a shared passion for the power of media. We are looking for a sharp, highly motivated individual to join our team as an Industry Analyst.

The Role

The Industry Analyst will play a crucial role in providing in-depth analysis and insights on key advertising and media trends, competitive landscapes, and macroeconomic impacts. This role is perfect for someone who thrives in a fast-paced environment and combines financial modeling skills with strong written communication. This role will be part of WPP Media’s Global Business Intelligence team which produces and publishes This Year Next Year, the industry standard for media forecasting.

Responsibilities:

• Conduct in-depth research and analysis on assigned industries and or topics, including macroeconomics, sectors like CPG, media industry dynamics and key social and technological drivers.
• Develop a deep understanding of the competitive media landscape, including key players, market share, and competitive strategies.
• Track and analyze industry news, company filings, and relevant data sources to identify emerging trends and insights for GroupM clients.
• Build and maintain detailed financial models to support market sizing and forecasting.
• Prepare well-structured and insightful research reports, presentations, and other materials for internal and external stakeholders.
• Collaborate with team members and investment teams to develop and refine media forecasts and provide perspective on media owner and advertisers strategies.

Skills and Experience

• Experience in investment banking, equity research, media research, management consulting, or a related field.
• Strong analytical and problem-solving skills, with the ability to synthesize large amounts of data and draw meaningful conclusions.
• Excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner.
• Proficiency in Microsoft Office Suite, particularly Excel, OR Google Workspace, particularly Sheets.
• Experience with financial modeling and data analysis tools (e.g., Bloomberg, FactSet) is a plus.
• A passion for the media and advertising industry is highly desirable.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee reso