About the role
Brickell Honda part of the Murgado Automotive Group is a premier dealership in Miami that represents one of the most prestigious brands in the industry: Honda. Our dealership is dedicated to providing customers with a luxury experience and exceptional service, all while helping them find their dream vehicle. We are proud of our long-standing reputation and are looking for talented individuals to join our team.
Position Overview:
Brickell Honda is seeking a hands-on, people-first General Sales Manager to lead our New and Pre-Owned sales operations. You’ll coach and develop the sales and management team, drive disciplined processes, and deliver a best-in-class guest experience.
Key Responsibilities:
Lead, coach, and hold accountable all sales managers and associates.
Run daily huddles, 1:1s, and training to drive performance and development.
Own key sales KPIs: appointments, shows, test drives, write-ups, and closing ratios.
Ensure fast, high-quality lead response and strong CRM usage across the team.
Partner with BDC, F&I, and Fixed Ops to maximize profitability and customer satisfaction.
Oversee inventory, pricing, and deal structures for compliance and profitability.
Qualifications:
Bilingual fluent in English/Spanish Required
5+ years automotive sales management experience (new & used).
Proven track record hitting volume, gross, and CSI objectives.
Strong communication, negotiation, and interpersonal skills.
Strong command of CRM, desking tools, and digital retailing (Tekion a plus).
High-integrity leader who loves coaching, accountability, and culture-building.
Passion for automobiles and knowledge of Honda vehicles and products.
Self-motivated, goal-oriented, and driven to succeed.
Ability to work in a fast-paced and dynamic dealership environment.
Excellent customer service skills and the ability to build rapport with customers.
Valid driver's license and clean driving record.
Benefits:
Competitive commission-based pay with performance bonuses.
Medical, Dental, and Vision Insurance.
401(k) plan with company match.
Paid time off and holidays.
Employee discounts on vehicle purchases, service, and parts.
Ongoing training and professional development opportunities.
Career advancement potential within the Murgado Automotive Group.
A supportive and collaborative team environment.
Why Join Us?
At Brickell Honda, we value our employees as much as we value our customers. When you join our team, you become part of a family-owned company that offers a professional, yet supportive environment where you can truly thrive. We offer opportunities for growth and the chance to work with a passionate, results-driven team.
Our Mission
To be a best-in-class, change-embracing automotive company that inspires its people and delivers outstanding value to its clients and community.
How to Apply:
Ready to accelerate your career with one of the leading dealerships in Miami? Apply today by submitting your resume and start your journey with Brickell Honda, a proud member of the Murgado Automotive Group.
Aplyr's read
Murgado Automotive Group is a prominent dealership network offering diverse roles, attracting professionals in sales, service, and management across multiple automotive brands.
What's promising
- •Strong presence in the U.S. automotive market with multiple dealership locations.
- •Diverse job opportunities across various brands and roles, from sales to technical positions.
- •Focus on customer service excellence, enhancing reputation and customer loyalty.
What to watch
- •Highly competitive industry with pressure to maintain sales volumes.
- •Potential for high turnover in sales roles due to commission-based pay structures.
- •Economic downturns can significantly impact vehicle sales and service demand.
Why Murgado Automotive Group
- •Specializes in a wide range of automotive brands, offering varied career paths.
- •Emphasis on bilingual roles, reflecting commitment to serve diverse communities.
- •Opportunities in both luxury and mainstream automotive segments.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Murgado Automotive Group
Murgado Automotive Group is a leading automotive dealership group in the United States, specializing in the sale of new and used vehicles, as well as providing financing and vehicle service.
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