Strategic Sales & Analytics - Senior Manager

We are seeking a highly motivated Senior Manager - Strategic Sales & Analytics to join our Strategic Sales and Analytics team for the Benelux region. You will be responsible for driving and optimizing commercial performance of a portfolio of products under Shark and Ninja Brands. Based in Amsterdam (Hybrid). 

This role involves deeply analyzing the market/sales/customer performance, forecasts, and promotion calendar, and collaborating with sales and marketing to drive weekly commercial reviews and actions. The ideal candidate will have a strong background in commercial management (at category level), excellent analytical skills, and the ability to influence cross-functionally to achieve category objectives.

Here are the exciting things you will get to do: 

Commercial Leadership

· Own the category strategy for a defined set of sub-categories, growth and performance in the region

· Set and communicate clear category objectives and key performance indicators (KPIs)

· Build strong partnership with sales, marketing, and supply functions, and jointly develop and implement commercial plans around the categories

· Drive weekly, monthly, quarterly, commercial reviews and execution of short-term and long-term actions, spot the smoke before the fire and identify solutions with cross-functional teams

Growth and Expansion

· Support setting strategic plans to enter and expand into new products and channels

· Identify opportunities to win higher distribution and in-house share with customers

· Ensure teams are in complete sync with the market pulse and capitalizing opportunity and managing risks

Category Management

· Be a strong voice for the country on everything necessary to win in the categories

· Oversee product portfolio management including pricing and range assortment

· Collaborate with cross functional partners to ensure excellence in bringing NPD to market

· Ensure optimal product assortment across customer landscape and merchandising strategies to maximize sales and profitability

· Own the annual promotional calendar with a view to gain market share and drive category growth

· Proactively react to market conditions in order to maintain market positioning

Financial Management

· Influence category budgets and work collaboratively with the sales function to maximise and achieve forecasts and profitability

· Track and analyze category financial performance, identify areas for improvement and implement corrective actions

· Drive cost-efficiency initiatives and margin improvement strategies

· Profitably manage ad hoc promotional spend

Cross-Functional Collaboration:

· Lead and collaborate with cross-functional teams, including sales, marketing, finance, supply chain, and R&D

· Ensure alignment and coordination across departments to achieve category goals.

 

What You'll Bring:

· 7+ years of experience in category or commercial management.

· Strong analytica