About the role
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
- Runner First
- We act in the best interest of the runner
- Word is Bond
- We do what we say we’ll do
- Champion Heart
- We give our all in everything we do
- There is no “I” in Run
- We stay generous with our humanity
- Keep Moving
- We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.
Your Job:
As an Assistant Retail Store Manager, Front-of-House (FOH) Operations at Brooks, you support the leadership of a Brooks brand store and work closely with the Store Manager and Assistant Store Manager, BOH to deliver the premium service customers expect. You help lead and inspire the store team, ensuring every customer interaction reflects our mission to inspire everyone to run and be active. Your primary focus is driving sell-through and elevating team engagement across the sales floor. You support the design and execution of community building events that strengthen local relationships, deepen run culture, foster brand trust, and create meaningful sales and engagement opportunities. You partner with the Assistant Store Manager, BOH to ensure the team is fully trained on all store operations, sales process, product knowledge, and customer behavioral profiles, enabling exceptional service for every runner who walks through the door. You and your entire team are Brooks brand ambassadors that support customers of all backgrounds and abilities.
Aplyr's read
Brooks Running is a dedicated player in the sports apparel industry, attracting talent passionate about innovation and the running community.
What's promising
- •Brooks Running focuses exclusively on running, allowing for specialized product innovation.
- •The company has a strong commitment to sustainability and eco-friendly practices.
- •Brooks Running's emphasis on research and development fosters cutting-edge footwear technology.
What to watch
- •Brooks Running faces intense competition from larger sportswear brands.
- •Limited public information about the company's financial performance.
- •Dependency on the running market may limit diversification opportunities.
Why Brooks Running
- •Brooks Running is renowned for its runner-centric approach and community engagement.
- •The company's Run Signature program personalizes shoe recommendations based on individual biomechanics.
- •Brooks Running's BlueLine Lab focuses on pioneering new technologies in running footwear.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Brooks Running
Brooks Running is a company specializing in running shoes, apparel, and accessories, dedicated to providing high-quality products for runners of all levels.
