About the role
You will be responsible for crafting engaging, brand-aligned copy across multiple platforms. Including digital, social, print, and campaign materials, while ensuring that all communication resonates with audiences across the Gulf region.
Job Description:
Key Responsibilities:
Lead the development of clear, compelling, and creative copy in both Arabic and English across campaigns, digital platforms, and marketing materials.
Adapt and localize messaging to ensure cultural authenticity and tone consistency across GCC markets.
Collaborate closely with Art Directors and creative teams to execute strong, cohesive campaign concepts and bring ideas to life through powerful copy.
Edit, proofread, and refine content to maintain brand voice consistency.
Support the development of taglines, headlines and conceptual ideas for campaigns and social content.
Stay up to date with cultural trends, language nuances, and consumer insights across the GCC.
Drives, defines and feedback on quality of briefs, regular reviews, feedback channels, content quality and collaboration.
Qualifications and Skills:
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
3+ years of professional experience in copywriting, preferably in advertising, branding, or digital agencies.
Native or near-native fluency in Arabic, and excellent command of English (spoken and written).
Strong creative thinking and storytelling ability.
Ability to manage multiple projects and meet deadlines under pressure.
Proven understanding of GCC culture, tone, and linguistic variations. (Portfolio)
Location:
BeirutBrand:
Dentsu CreativeTime Type:
Full timeContract Type:
PermanentAplyr's read
Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
What's promising
- •Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
- •The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
- •Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.
What to watch
- •The advertising industry is highly competitive, posing challenges for maintaining market share.
- •Rapid technological changes require constant adaptation, which can be demanding for employees.
- •Limited public information about employee satisfaction and work-life balance at Dentsu.
Why Dentsu
- •Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
- •Its global presence allows for cross-cultural marketing strategies and insights.
- •Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Dentsu
Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.