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Copywriter

DentsuDentsu·Advertising & Marketing

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Posted

88 days

01

About the role

We are seeking a talented and culturally aware Senior Copywriter with exceptional writing skills in both Arabic and English. The ideal candidate will have a creative mindset, strong attention to detail and a solid understanding of GCC markets and audience preferences.

You will be responsible for crafting engaging, brand-aligned copy across multiple platforms. Including digital, social, print, and campaign materials, while ensuring that all communication resonates with audiences across the Gulf region.

Job Description:

Key Responsibilities:

  • Lead the development of clear, compelling, and creative copy in both Arabic and English across campaigns, digital platforms, and marketing materials.

  • Adapt and localize messaging to ensure cultural authenticity and tone consistency across GCC markets.

  • Collaborate closely with Art Directors and creative teams to execute strong, cohesive campaign concepts and bring ideas to life through powerful copy.

  • Edit, proofread, and refine content to maintain brand voice consistency.

  • Support the development of taglines, headlines and conceptual ideas for campaigns and social content.

  • Stay up to date with cultural trends, language nuances, and consumer insights across the GCC.

  • Drives, defines and feedback on quality of briefs, regular reviews, feedback channels, content quality and collaboration.


Qualifications and Skills:

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

  • 3+ years of professional experience in copywriting, preferably in advertising, branding, or digital agencies.

  • Native or near-native fluency in Arabic, and excellent command of English (spoken and written).

  • Strong creative thinking and storytelling ability.

  • Ability to manage multiple projects and meet deadlines under pressure.

  • Proven understanding of GCC culture, tone, and linguistic variations. (Portfolio)

Location:

Beirut

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent
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Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.

Synthesized from recent postings & public sources

What's promising

  • Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
  • The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
  • Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

  • The advertising industry is highly competitive, posing challenges for maintaining market share.
  • Rapid technological changes require constant adaptation, which can be demanding for employees.
  • Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

  • Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
  • Its global presence allows for cross-cultural marketing strategies and insights.
  • Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Dentsu

Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.

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