About the role

Aplyr's Quick Take

This role is about managing growth strategies for customer acquisition and retention at Paytm. You'll be leading initiatives across marketing, product, and sales teams, focusing on data analysis to drive measurable results. It's a managerial position that requires a strong background in growth marketing and analytics.

Good fit

Ideal candidates have several years of experience in growth marketing or user acquisition, with a knack for data-driven decision-making. A collaborative working style and the ability to thrive in a fast-paced environment will help you succeed here.

Worth noting

The role emphasizes cross-functional collaboration, which may appeal to those who enjoy working across departments. However, the posting lacks specific details on team size and structure, which could be a concern for some applicants.

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology

About the role:

We are seeking a dynamic and data-driven Manager of Growth to join our rapidly growing team. As a Manager of Growth, you will play a key role in driving customer acquisition, retention, and revenue growth across multiple channels. You will collaborate closely with the product, marketing, and sales teams to create and execute strategies that will propel our growth efforts. The ideal candidate will have a strong background in growth marketing, user acquisition, and analytics, with a focus on delivering measurable results.

Key Responsibilities:

• Growth Strategy Development & Execution: Lead the development and execution of scalable growth strategies to increase user acquisition, engagement, and retention across various digital channels.

• Data-Driven Decision Making: Utilize analytics and key performance indicators (KPIs) to monitor, measure, and optimize growth initiatives. Work with data teams to set up dashboards and reporting mechanisms to track performance.

• Cross-functional Collaboration: Work closely with product, marketing, data, and sales teams to align growth initiatives with overall business goals and product roadmaps.

• Experimentation & Optimization: Drive A/B testing and other experiments to continuously refine and optimize campaigns. Lead efforts to identify opportunities for growth through new channels, content, or product offerings.

• User Acquisition & Retention: Develop and implement strategies for user acquisition and retention, focusing on both paid and organic channels. Collaborate with the marketing team to optimize paid media campaigns, SEO, SEM, and email marketing.

• Customer Segmentation & Targeting: Analyze customer segments and behaviors to inform personalized growth strategies. Create targeted marketing campaigns to maximize lifetime value and reduce churn.

• Revenue Growth: Drive initiatives that directly contribute to top-line revenue, focusing on improving conversion rates, optimizing the sales funnel, and maximizing the value of each customer.

• Reporting & Analytics: Track and report on growth metrics, including user acquisition costs, customer lifetime value (CLV), and other relevant KPIs. Provide actionable insights to leadership.

• Competitive Research: Stay informed on industry trends, competitor strategies, and emerging growth channels to maintain a competitive edge.

Qualifications:

Education: Bachelor’s degree in Marketing, Business, Data Science, or a related field. MBA or relevant advanced degree is a plus.

Experience: 3-5 years of experience in a growth, marketing, or performance role, ideally in a high-growth startup or tech environment.

Skills:

•Strong analytical skills and experience with data analysis tools (Google Analytics, Mixpanel, Tableau, etc.)

•Proficient in marketing automation tools (HubSpot, Marketo etc.), paid advertising platforms (Google Ads, Facebook Ads, etc.) and CRM systems.

• Excellent understanding of growth channels, including SEO, SEM, paid social, content marketing, and email marketing.

• Ability to run A/B tests and interpret results to drive optimization.

• Solid understanding of customer lifecycle, customer segmentation, and funnel optimization.

•Strong project management skills and ability to juggle multiple priorities simultaneously.

Soft Skills:

•Highly collaborative with strong interpersonal skills to work across teams.

•Detail-oriented, proactive, and results-driven with a focus on continuous improvement.

• Excellent communication and presentation skills.

Preferred Qualifications:

• Experience in a SaaS or tech-driven company.

• Expertise in growth hacking, referral programs, or viral marketing strategies.

•Advanced knowledge of SQL or other data analysis tools.

•Knowledge of product growth metrics (DAU, MAU, churn, retention, LTV, etc.).

Why join us?

· A collaborative output driven program that brings cohesiveness across businesses through technology

· Improve the average revenue per use by increasing the cross-sell opportunities

· A solid 360 feedback from your peer teams on your support of their goals

· Respect, that is earned, not demanded from your peers and manager

Compensation: If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Skills & Tags

go ai mobile data analytics product marketing sales

Aplyr's read

Paytm is a pioneering force in India's digital payments landscape, attracting talent interested in fintech innovation and financial inclusion for millions.
Synthesized from recent postings & public sources

What's promising

•Paytm's platform facilitates seamless digital payments and financial services for millions in India.
•The company promotes financial inclusion through diverse services like loans and insurance.
•Paytm's significant market presence offers opportunities for career growth in fintech.

What to watch

•Intense competition in India's fintech sector may pressure Paytm's market share.
•Regulatory changes in digital finance could impact Paytm's operations.
•High employee turnover in collections roles suggests potential job dissatisfaction.

Why Paytm

•Paytm's comprehensive service range extends beyond payments to include financial products.
•The company has played a key role in India's shift towards a cashless economy.
•Paytm's integration of multiple financial services under one platform is unmatched in the region.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Paytm

Paytm

paytm.com

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Paytm is a leading digital payments and financial services platform in India, offering a wide range of services including mobile recharges, utility bill payments, and financial products like loans and insurance. The company has significantly impacted the digital economy by promoting cashless transactions and providing financial inclusion to millions of users.